The purchase funnel that takes consumers from awareness to transaction and retention has been an article of faith among marketers for many years. TV advertising, for instance, is “upper funnel.” Yellow Pages, at the point of sales consideration, has been…
AOL's Patch.com, which is now in 813 markets, is meeting internal goals and poised for success, according to President Warren Webster, who addressed San Diego Interactive Day yesterday. Webster said Patch is now reaching 6.9 million unique visitors and has…
Sensis, in association with the Australian Interactive Media Industry Association (AIMIA), commissioned research into how Australian people and businesses are using social media. The Sensis Social Media Report contains survey results from 803 Australian consumers and 1,944 businesses. Sweeney Research…
A few weeks ago, Peter Krasilovsky and I were pre-briefed by Meporter, a mobile local UGC news app that just launched at TechCrunch Disrupt. Led by 7Mainstreet founders Andy and Ron Leff (father/son team), the app lets users read or…
People tend to want to hear the good news first, but let’s start with the opposite. As we near the halfway point of the year, reports from the local radio industry reveal that growth has slowed more than expected. BIA/Kelsey…
We just learned that San Francisco Mayor Ed Lee has signed into law the San Francisco opt-in ordinance. Lee's signature was anticipated since the ordinance passed the city's Board of Supervisors by an overwhelming margin. The Yellow Pages industry has…
No, this post is not about a server crash in the cloud nor about a tragic plane crash with Buddy Holly, The Big Bopper and Ritchie Valens aboard. This is about a fast-breaking social trend that's crossing the workplace/personal barrier and…
Reply has acquired MerchantCircle for $60 million in cash and stock in a deal that makes a big bet on SMB, vertical and social marketing. The deal, which should be completed in Q3, brings MerchantCircle’s list of 1.6 million SMBs…
As reported in the previous post (and everywhere else in the universe), Google just announced its mobile payment system, Google Wallet. The long expected product will bring together NFC and payment processing to let mobile users transact by swiping their…
As expected, Google just announced its mobile payment system called Google Wallet at a press event in NYC. This was accompanied by the wider rollout of the parallel mobile offers program, Google Offers (previously only live in Portland, Oregon). Wallet will bring…
Today at TechCrunch Disrupt in NYC, Google's Marissa Mayer revealed that 20 percent of searches across Google properties are local. What's more (literally), that number bumps up to 40 percent when we're talking about mobile searches. Of course numbers like…
Google is the No. 1 place U.S consumers look online for information about a local business or restaurant, according to CityGrid Media's research conducted by Harris Interactive in March. Google finished 13 percentage points ahead of online Yellow Pages and…
Nobody wants to be sick. So imagine if it were possible to track an illness the same way a Doppler radar tracks the weather. That's the vision behind Sickweather LLC. Graham Dodge, a cofounder, told BIA/Kelsey he got the idea…
Businesses should post on their Facebook page three times a week. That’s the word from Emily White, Facebook’s director of local. In an interview with USA Today, White says: "The general rule is, you're in pretty good shape if you're…
A couple of weeks ago at the Social Loco event held at Mission Bay Conference Center (same place we’ll be holding our Deals 3D July 18 and 19), I met up with longtime industry innovator Justin Sanger. No doubt you…
Yodle, a third-party SMB reseller, announced yesterday that it acquired ProfitFuel, a company that provides search engine optimization services to small businesses, for an undisclosed sum. David Rubin, previously CEO of Profitfuel, will now join Yodle as senior vice president…
JiWire is out with its latest quarterly Insights report, uncovering user demand and adoption for location based services, mobile shopping, and deals. For those unfamiliar, JiWire operates a location based ad network via public wi-fi and mobile. Highlights include 79…
SignPost, an eight person New York-based deals company that has received $1 million of seed funding from Google Ventures and others, is banking on “deal scouts” to originate time-sensitive deals with local merchants and services. The company has deals available…
Representatives and their legal counsel from the Association of Directory Publishers, Valley Yellow Pages, At&t, and the Local Search Association held a conference call to plan their continued opposition to San Francisco's opt-in ordinance. If more articles like this from…
Gearing up for our Deals 3D conference in July, my StreetFight column this month looks at some of the recent developments in the collision of local deals and mobile, otherwise known loosely as flash deals. As we've written, these independently…
