The Yellow brand (at least here in Australia) has now been associated with strongarm sales tactics used to drive print directory sales. These tactics such as “the book is closing”, “you will lose your spot”, “you need to upgrade to our new bigger ad format so that your competitor doesn’t take top spot”, etc, have been frustrating local business owners for years.

Now that Yellow is trying to move into the digital space, one could argue that all of these negative experiences that local businesses have experienced with the Yellow sales reps amount to a good reason to actually move away from the Yellow brand.

The non-yellow world is what drove yellow’s success, nothing has changed.

Making Yellow competitive with technology is key, but abandoning Yellow is a fool’s choice.