The very rapid adoption iPads is giving consumers the Print experience that they love in the digital format. The most important aspect of this is that it is the consumers with the best demographics that are buying and using the iPads and other tablets on the market. This has the effect of dramatically reducing the quality of the demographics of the people using traditional print media (i.e. leaving just the old and the poor).

As advertisers realise that the demographics that they wish to target have left print forever, they too will quickly follow their targets to the new digital platforms.