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Monthly Archives: September 2011

Home 2011 September

‘Digital First': A New Model for Newspapers

  • September 8, 2011
  • Peter Krasilovsky
  • Newspapers

Sometimes, you reach a point where you think all the newspapers should just combine their audiences and online advertising efforts and be smart, big, technologically savvy and competitive with everyone else. Like the combined effort on Cars.com, for instance. That’s…

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More Leadership Shuffles in YP World

  • September 7, 2011
  • Charles Laughlin
  • Yellow Pages

Two signficant leadership changes have occurred in the global Yellow Pages industry over the past few days. In Canada, Yellow Media CFO Christian Paupe has resigned to "pursue other interests." His departure is effective immediately. Yellow Media, a leading print…

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Report: Mobile Coupons Catching On

  • September 7, 2011
  • Mike Boland
  • Mobile

EMarketer is out with a new report that claims 1 in 10 mobile users are redeeming coupons. That's not a lot but for all the reasons we explored in our recent mobile deals report, it's projected to grow quickly. EMarketer…

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Marchex Announces New Digital Call Ad Opp With CityGrid

  • September 7, 2011
  • Elise Simmons
  • Online/Interactive

Marchex announced a new partnership with CityGrid today that will expand the Seattle company's call advertising business to local websites such as Citysearch, Urbanspoon and Insider Pages. CityGrid Media will place Marchex's national and local advertisers in relevant call placements…

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What Would a Delay Mean for Groupon’s IPO?

  • September 7, 2011
  • Peter Krasilovsky
  • Coupons/Deals, Online/Interactive

Groupon has postponed its IPO roadshow and is re-evaluating the timing of its IPO on a “week by week” basis, according to The Wall Street Journal. To us, the delay is not really a surprise. The company has been hit…

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First Person: Signing Up for AmEx’s ‘Link, Like, Love’ Program

  • September 6, 2011
  • Peter Krasilovsky
  • Coupons/Deals

I’ve been intrigued by AmEx’s sponsored ads on Facebook promising $5 off for a $20 purchase at Whole Foods. So I signed up for AmEx’s program, which is a JV with Foursquare. Signing up for the program is a little…

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Eric Schmidt: The Future Will Be ‘Mobile First’

  • September 5, 2011
  • Mike Boland
  • Mobile

Interviewed by Marc Benioff at Salesforce's Dreamforce conference that took over San Francisco last week, Google Chairman and former CEO Eric Schmidt espoused our new favorite topic, SoLoMo. "The next generation of leaders and start-ups to emerge will involve mobile,…

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Who Attends BIA/Kelsey Events?

  • September 1, 2011
  • Mike Boland
  • Online/Interactive

In the run-up to any given BIA/Kelsey conference, I'm continually asked about the makeup of our typical audience. This is a good question from both attendees and speakers trying to devise the proper tone for their presentations or prepared panel…

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Angie’s List Provides New Details in S-1; 820,000 Members

  • September 1, 2011
  • Peter Krasilovsky
  • Coupons/Deals, SMBs, Social, Verticals

Angie’s List issued an S-1 this week as it seeks to raise $75 million from an IPO. The S-1 is full of details about the 16-year-old service reviews company. Its massive, $60 million national ad campaign over the past 18…

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Yellow Pages Industry Files to Block SF Opt-In Ordinance

  • September 1, 2011
  • Charles Laughlin
  • Conferences, Online/Interactive, Yellow Pages

The Yellow Pages industry is taking an aggressive stance in its fight against the San Francisco opt-in ordinance. The industry, led by the Local Search Association, has filed a motion for preliminary injunction to prevent the ordinance from taking effect.…

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