Comments on: DMS ’11: Pay-Per-Call Not Without Its Challenges http://staging.blog.biakelsey.com/index.php/2011/09/21/dms11-pay-per-call-not-without-its-challenges/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: paypercall101 http://staging.blog.biakelsey.com/index.php/2011/09/21/dms11-pay-per-call-not-without-its-challenges/comment-page-1/#comment-631712 Wed, 01 Feb 2012 08:19:07 +0000 http://blog.kelseygroup.com/?p=17327#comment-631712 Also, Yext’s transcription/keyword system for filtering non-sales calls from the ‘billable’ list is a fine solution and it would be great to see the other IYP’s follow suit with similar technology.

]]> By: bloganize http://staging.blog.biakelsey.com/index.php/2011/09/21/dms11-pay-per-call-not-without-its-challenges/comment-page-1/#comment-625948 Fri, 20 Jan 2012 13:09:01 +0000 http://blog.kelseygroup.com/?p=17327#comment-625948 This is better for those people who wanted to pay for just what they actually use.

]]> By: Brian Hayashi http://staging.blog.biakelsey.com/index.php/2011/09/21/dms11-pay-per-call-not-without-its-challenges/comment-page-1/#comment-469986 Thu, 22 Sep 2011 01:38:56 +0000 http://blog.kelseygroup.com/?p=17327#comment-469986 Businesses who begin pay-per-call campaigns should monitor the average duration of their calls. After a few months employees may discover that the program can be used for their personal long-distance calls. By monitoring the average duration, companies can identify when such personal calls start creeping in, typically three months after launch, and lasting longer than 15 minutes.

FWIW, businesses who are unsure about pay-per-call can use Google Voice as a free alternative. By signing up for multiple Google Voice accounts, they can use one Google Voice phone number for execution ‘A’ and another Google Voice phone number for execution ‘B’. Since the calls are going straight from Google Voice to the same main line, the buyer doesn’t notice anything unusual but the business is able to count which execution drove the most voice phone calls.

]]>