#DMS2011 Just Days Away: A Mobile Preview

Around here, we’re prepping presentations, briefing speakers and packing boxes. Tuesday begins DMS 2011, and it’s looking good.

We’re not doing a mobile SuperForum, as we usually do at our big shows — that format will be reserved for great sessions on performance media and social media.

But there will be plenty of mobile action. Below are the sessions scattered throughout Day 2 (Wednesday) of the show. I’m especially looking forward to the iPad demos.

The rest of the agenda is here. Hope to see you there.

9:30 am – 10:00 am
Mobile Ad Networks: The Stakes for SMBs
With literally billions of mobile devices in consumers’ hands by 2015, the stakes for SMBs and solutions providers are enormous. Mobile brings new customers in different parts of the purchase funnel. How should SMBs engage? The emergence of local mobile ad networks is a major step in bringing volume and engagement to SMBs. We’ll hear from industry leaders.

Dan Gilmartin, VP of Marketing and Business Development, and GM of Merchant Services, Where
Craig Hagopian, CMO, xAd
Greg Hallinan, CMO, Verve Wireless
William Hsu, Senior VP and Chief Product Officer, AT&T Interactive
Moderator: Mike Boland

1:30 pm – 2:00 pm
Mobile Tools for SMBs: The Starting Line
With the relentless penetration of smartphones and tablet devices well under way, mobile device use is quickly transforming the role and power of users, advertisers and publishers. But real adoption and execution are a different story. What are the tools being offered to SMBs to establish a mobile presence? What do these products look like and, more important, how are they selling? From self-serve Foursquare “specials” to Yellow Pages-delivered mobile landing pages, what’s working best for SMBs to get up and running?

Krishna Pillai, COO and Founder, Convergent Mobile
Itai Sadan, Cofounder and CEO, Duda Mobile
Annette Tonti, CEO, MoFuse
Moderator: Mike Boland

3:00 pm – 3:30 pm
Demos: Local iPad Apps — the Next Phase
Tablet PCs provide an exciting new platform for local sales, search and engagement. Many interesting apps have been introduced to the marketplace. We’ll take a look at some of the most compelling new apps in this demo session.

Fred Dimesa, Head of Business Development, Urbanspoon
Rahul Sonnad, Founder and CEO, Geodelic Systems
Moderator: Mike Boland