Comments on: Unpacking our Mobile Local Forecast http://staging.blog.biakelsey.com/index.php/2011/06/23/unpacking-our-mobile-local-forecast/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Mike Boland http://staging.blog.biakelsey.com/index.php/2011/06/23/unpacking-our-mobile-local-forecast/comment-page-1/#comment-725980 Thu, 03 May 2012 21:46:00 +0000 http://blog.kelseygroup.com/?p=16078#comment-725980 Yes. Definitely includes the locally targeted portion of the national spend. National advertisers and agencies are where most mobile spending is happening today. See reasons #1 and #2 above.

Also, keep in mind this post is almost a year old. Newer data can be found here – http://blog.kelseygroup.com/index.php/2012/04/20/when-will-mobile-local-searches-eclipse-desktop/

thanks for the comment.
Mike

]]> By: Painter http://staging.blog.biakelsey.com/index.php/2011/06/23/unpacking-our-mobile-local-forecast/comment-page-1/#comment-725153 Thu, 03 May 2012 12:47:06 +0000 http://blog.kelseygroup.com/?p=16078#comment-725153 Just to clarify, in the graph does the Local spend include National Advertisers that have created local campaigns (i.e. Franchises, Retailers, Fast Food outlets, etc?)?

I would be very surprised if local SMB’s were predicted to generate 70% of all advertising expenditure by 2016.

]]> By: Sean http://staging.blog.biakelsey.com/index.php/2011/06/23/unpacking-our-mobile-local-forecast/comment-page-1/#comment-709852 Fri, 27 Apr 2012 19:35:16 +0000 http://blog.kelseygroup.com/?p=16078#comment-709852 More and more ads are targeting local. I have noticed on my phone recently the amount of ads that have been popping up for local places. It seems like this is going to the way things are done and not just a trend. The numbers so pretty big evidence of this happening.

]]>