When you walk down the street and look into the retail shops in any direction, how many of those retail shops are running “Sales”. That is a Deal. Take that “Sale” turn it into a “Deal” and put it into an online searchable format that has geotargeting associated to it for more precise localization and you now have “Deal inventory” that consumers can find through keywords and transact on in an online and mobile environment.

When you go to a restaurant for dinner… how many restaurants have a “Happy Hour” or “Daily Specials” that are featured at a discount. That is a “Deal”. Take that content, turn it into a searchable and location specific “Deal” in an online environment that consumers can transact on and you have “Deal Content”.

When you are watching TV and there is a Bank, an Insurance Company, a Mortgage Broker, a Realtor on TV and they are presenting you with an “Offer you cant refuse” to get a discount or incentive if you pick up the phone and call right now… That is a “Deal”. Take that content, turn it into a transactionable deal that can be transacted upon by mobile and online consumers and you have “Deal Content”.

The industry exists today… we have simply never created a consistent and searchable format for consumers to quickly and easily find and transact on deals (until now). The next few years will simply be focused on taking all of the worlds “Deal Content” that already exists and associating it to location specific merchant profiles that can be found through Search, online, on mobile, in print, and through email.

We have not even touched the surface of this industry. The industry will simply become the evolution of online and mobile advertising and we are simply moving away from clicks and toward transactions that truly deliver results that merchants and businesses are out to achieve.

This is not a Billion Dollar industry… this is the beginning of the future of every businesses core way to connect and transact with their customers. This is a Trillion Dollar industry over the next 10 years.

David Strebinger – Wantsa.com