http://staging.blog.biakelsey.com/index.php/2011/06/13/new-lsa-data-shows-search-in-the-lead-but-yp-still-matters/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2011/06/13/new-lsa-data-shows-search-in-the-lead-but-yp-still-matters/comment-page-1/#comment-459320 Wed, 15 Jun 2011 12:16:15 +0000 http://blog.kelseygroup.com/?p=15797#comment-459320 Chris, reach is certainly lowest among those under 34 and in larger markets. It also appears that declines are bigger in suburban areas, suggesting they may be following the path of urban areas, which have already lost a lot of usage. The data mixes telephone and online sample, which might explain a more favorable result for print than a 100% online sample would produce. Not that using both is necessarily bad methology, it may give a more accurate picture. The idea of consulting more choices is something that appears in our data as well.

]]> http://staging.blog.biakelsey.com/index.php/2011/06/13/new-lsa-data-shows-search-in-the-lead-but-yp-still-matters/comment-page-1/#comment-459187 Tue, 14 Jun 2011 11:58:56 +0000 http://blog.kelseygroup.com/?p=15797#comment-459187 It would be interesting to see how this data breaks out by various demographic data such as age, income and location. It might show whether Neg Norton’s take that consumers are consulting more sources or whether the data is skewed by older deomographic using print with the younger demo using search.

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