Google Leads Local Search, but Word of Mouth Gets Leads
Google is the No. 1 place U.S consumers look online for information about a local business or restaurant, according to CityGrid Media’s research conducted by Harris Interactive in March.
Google finished 13 percentage points ahead of online Yellow Pages and held a significant lead over popular social media sites Facebook and Twitter. Despite consumer reliance on online search, consumers told CityGrid that the primary reason they would try a local business is based on a friend’s recommendation. We reported about the value of recommendations earlier in this month. Online reviews only got 2 percent of respondents in the door.
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You have to wonder how much influence Google will have if and when they can give you what your connections suggest. I mean how about that for social proof? All the rest is not surprising at all.
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