BIA/Kelsey Social Forecast: Ad Revenues to Reach $8.3 Billion by 2015

BIA/Kelsey projects that total U.S. social advertising revenues will surge from $2.1 billion in 2010 to $8.3 billion in 2015, growing at a 31.6 percent compound annual growth rate (CAGR). Driven by Facebook, social networks will command a majority share (51 percent) of all display ad impressions by 2015.

The inaugural social advertising forecast is part of BIA/Kelsey’s U.S. Local Media Annual Forecast. The full release can be read here.