http://staging.blog.biakelsey.com/index.php/2011/03/28/looking-back-on-ilm-east-does-the-internet-lack-soul/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2011/03/28/looking-back-on-ilm-east-does-the-internet-lack-soul/comment-page-1/#comment-452243 Tue, 29 Mar 2011 16:29:51 +0000 http://blog.kelseygroup.com/?p=13594#comment-452243 Yes Kerry, good point. There is a fair amount of sugar coating going on. Another mistake is brands that want to utilize social media and go into it with the delusion that they can own the message in the same way they could with traditional advertising. The positives of viral marketing come with the negatives of relinquishing control of the message itself. Only companies that come to that realization will be successful with social media.

]]> http://staging.blog.biakelsey.com/index.php/2011/03/28/looking-back-on-ilm-east-does-the-internet-lack-soul/comment-page-1/#comment-452242 Tue, 29 Mar 2011 16:22:35 +0000 http://blog.kelseygroup.com/?p=13594#comment-452242 The web wasn’t created to link people to each other so much as it was to link people to information. But like most things in life it has evolved and, in this case, to include pockets where the specific intent IS to link people to each other. Social media may help rejoin long lost friends, topple a Government or evangelize a brand but it also contains… ads. Ads that help people find the information they need to buy the products and services they want. You can call it “social” but it is what it is.

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