ILM East: Mobile CEO Roundtable

Lawrence Coburn, CEO and cofounder, DoubleDutchWalt Doyle, president and CEO, WhereTed Morgan, CEO and founder, Skyhook; and Annette Tonti, CEO, Mofuse took the stage for a CEO mobile panel to share their views of market trends and opportunities.

The steep trajectory in increasing numbers and types of connected devices continues to redefine the opportunities in this space. The question of whether SMBs need to have mobile apps versus WAP sites is still a live question for clients. Content may be king but location is becoming an expected layer to content products and services. Mobile location data are very valuable and sometimes in unexpected ways. For example, Morgan cited a case where location proximity and clustering data from mobile users was a factor in a retailer’s site selection process for locating a new store.

As for what’s next, the panel sees scaling opportunities in moving from national brand buying to a least medium-sized business, and maybe smaller, local business in some cases. Mobile payments work elsewhere in the world but technology, security, privacy and data ownership issues are prolonging rollout and adoption in the U.S.

Rick Ducey

Rick Ducey is the managing director for BIA/Kelsey. He is an expert in digital media innovations, competitive strategies, new product development and new business models, including digital ecosystem collaboration strategies. Ducey oversees the firm's consulting, research and advisory services areas. He is also the program director for BIA/Kelsey's Video Local Media advisory service. This program provides coverage and analysis of how online, mobile and broadcast video technologies, competition, shifting consumer demographics and media usage trends are driving changes in the media ecosystem and SMBs and other advertisers can be successful in the new environment. Ducey assists clients with their business planning and revenue models, strategic research, market assessment, and designing and implementing digital strategies. He is also a cofounder of SpectraRep, one of BIA�s companies, which sells a patent-pending IP-based alerting system that he co-invented. Prior to joining BIA in 2000, Ducey was senior vice president of NAB's Research and Information Group. In this position, he was in charge of the association�s new technology assessment, audience and policy research, strategic planning and information systems, including all Internet operations, and he also developed publications and seminars. Before joining NAB in 1983, Ducey was a faculty member in the Department of Telecommunication at Michigan State University where he taught and did research in the areas of emerging telecommunication technologies and strategic market research. He also served on the graduate management faculties of George Mason University and George Washington University in telecommunications management and the University of Maryland, where he taught strategic market management and research methodologies. Ducey was selected as the Spring 2011 Shapiro Fellow at George Washington University where he teaches entrepreneurship in new media. He has published a number of research articles and papers in these areas and serves on editorial boards of leading scholarly journals in the communications field. He has also worked at radio stations WSOQ-AM/WEZG-FM and Upstate Cablevision in North Syracuse, New York. Ducey received his Ph.D. from Michigan State University, M.S. from Syracuse University and B.A. from the University of Massachusetts at Amherst.

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