Comments on: Facebook Deals In for Deals

By: matt

matt — Tue, 15 Mar 2011 15:03:42 +0000

Jed, FB is very clever in letting other people “plant” in their walled garden to further reinforce the site stickiness. The big question is whether people are using FB to interact with friends and family but would they do the same with advertisers. Several studies have revealed that CTR on FB is much lower than Google’s.

By: Jed Williams

Jed Williams — Tue, 15 Mar 2011 14:19:36 +0000

Cory & Matt,

Intersting points. Btw, Facebook already has classifieds through Oodle. H&R Block could be next! Regarding walled gardening, it’s an interesting duality: on the one hand, Facebook has opened up its API for developers to build on top of and publishers to integrate. Several businesses have been made or enhanced through this. On the other, it’s continually growing its suite to increase site stickiness. And we already know that average time-on-site per user is otherworldly.

By: Cory Grassell

Cory Grassell — Tue, 15 Mar 2011 13:51:51 +0000

Facebook has done a good job to this point of being an innovator, a leader. But now it has turned into a copycat. After further review, wasn’t the whole premise of Facebook “stolen” from Zuckerberg’s peers at Harvard. Hmm…

By: matt

matt — Mon, 14 Mar 2011 23:41:17 +0000

Facebook is building the mother of all walled garden hope people will stay in it from cradle to grave. I think they should add auction, classified, music download, tax services, etc…

By: Andrew Shotland

Andrew Shotland — Mon, 14 Mar 2011 20:33:13 +0000

I imagine a lot of these group buying services will start marketing the fact that they are official Facebook Deals partners.

Re the Inventory Check with FB Credits I think you could also add PayPal to the equation. Facebook Photos goes after Flickr. Facebook News Feed and Twitter. and on and on.

By: Jed Williams

Jed Williams — Mon, 14 Mar 2011 20:05:34 +0000

They’re certainly launching with a lot of deal partners, which may give the merchants that Facebook’s staff “will work with” more incentive to get started early (not that incentive is a problem when it comes to Facebook product partipation). It also eliminates even the most remote chance of a “ghost town effect” occurring.

Inventory check here: FB has now gone directly after Google, Foursquare, (and other LBS), Netflix and now Groupon. Who am I missing? And who’s next?