Comments on: From the Department of Self-Serving Surveys http://staging.blog.biakelsey.com/index.php/2011/03/06/from-the-department-of-self-serving-surveys/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Corporate Logo Shirts http://staging.blog.biakelsey.com/index.php/2011/03/06/from-the-department-of-self-serving-surveys/comment-page-1/#comment-663033 Mon, 27 Feb 2012 16:08:50 +0000 http://blog.kelseygroup.com/?p=13025#comment-663033 It’s the so called traditional form advertising. And yes – IMO it is more effective than internet advertising.

]]> By: Dan Torchio http://staging.blog.biakelsey.com/index.php/2011/03/06/from-the-department-of-self-serving-surveys/comment-page-1/#comment-451828 Fri, 18 Mar 2011 14:20:11 +0000 http://blog.kelseygroup.com/?p=13025#comment-451828 As the old adage goes, there are 3 types of Lies…Lies, Damned Lies and Statistics.

So much for THAT ‘Independent Research’!

]]> By: Ed Jennings http://staging.blog.biakelsey.com/index.php/2011/03/06/from-the-department-of-self-serving-surveys/comment-page-1/#comment-451773 Tue, 08 Mar 2011 19:59:11 +0000 http://blog.kelseygroup.com/?p=13025#comment-451773 Charles,

I enjoyed your post. Statistics can be a wonderful tool or a self-serving joke. I notice that most studies do not publish the analysis methods or data distribution assumptions. As Cook and Campbell (1979) said, studies without strong statistical conclusion validity are problematic. That is a nice way of saying your accountant and receptionist will probably not be wearing the same shirt.

Keep up the good work.

]]> By: Charles Laughlin http://staging.blog.biakelsey.com/index.php/2011/03/06/from-the-department-of-self-serving-surveys/comment-page-1/#comment-451770 Tue, 08 Mar 2011 13:07:49 +0000 http://blog.kelseygroup.com/?p=13025#comment-451770 Hi Dick — Only a company that made uniforms would come up with a study like this. I there is plenty of similarly dodgy \research\ out there that is more cleverly disguised, as you’ve no doubt experienced. To be fair, things like signage, uniforms, the logo on the service truck, all matter. But the conclusions of this research were just ludicrous IMHO. Thanks for commenting.

]]> By: Dick Larkin http://staging.blog.biakelsey.com/index.php/2011/03/06/from-the-department-of-self-serving-surveys/comment-page-1/#comment-451765 Mon, 07 Mar 2011 11:44:27 +0000 http://blog.kelseygroup.com/?p=13025#comment-451765 It reminds me of when TransWestern Publishing purchased WorldPages in 2001. In the previous year both companies had independently hired a well known research firm to conduct a usage study in the Houston area.

We had very similar looking reports that claimed that we both had dominant positions in the market place.

I’ve never trusted a usage study since.

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