http://staging.blog.biakelsey.com/index.php/2011/02/15/the-battle-for-salespeople-is-on/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2011/02/15/the-battle-for-salespeople-is-on/comment-page-1/#comment-451330 Fri, 18 Feb 2011 15:11:53 +0000 http://blog.kelseygroup.com/?p=11695#comment-451330 Matt it is true that new media companies are now not afraid of setting up their own sales force. Many have experimented with partnering with existing sales organizations, but have had limited success as they are blended in with a broad portfolio of products. A trend we are seeing is online companies taking charge to see if they can gain more ground as a single focused product with a largely telesales based team with a few field sale speople focused on major or national accounts.

]]> http://staging.blog.biakelsey.com/index.php/2011/02/15/the-battle-for-salespeople-is-on/comment-page-1/#comment-451299 Tue, 15 Feb 2011 23:19:37 +0000 http://blog.kelseygroup.com/?p=11695#comment-451299 Many traditional media companies use to think their last line of defence was their salesforce. The thinking was nobody is willing to built a large salesforce from scratch. That thinking has been proven wrong over and over again as new companies are not afraid of building out a saleforce.

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