Comments on: ReachLocal Gets Into Deal a Day Via DealOn http://staging.blog.biakelsey.com/index.php/2011/02/15/reachlocal-gets-into-deal-a-day-via-dealon/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Will Scott http://staging.blog.biakelsey.com/index.php/2011/02/15/reachlocal-gets-into-deal-a-day-via-dealon/comment-page-1/#comment-451305 Wed, 16 Feb 2011 12:01:38 +0000 http://blog.kelseygroup.com/?p=12033#comment-451305 I think this is an interesting move.

With such a large installed base ReachLocal provides a great sales channel, if nothing else, for DealOn.

The other element which is interesting is that it shifts the relationship with ReachLocal going from being fee-for-service / agency commission (effectively) to taking a piece of the action.

If the business is sustainable, I can see the value proposition of taking a piece of the action from hundreds of deals.

Will

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