Google announced today that it will add trackable numbers to AdWords campaigns. Known as AdWords Call Metrics, this will offer advertisers analytics on call activity such as total calls per campaign, origin, time of day and duration. The underlying technology…
The competition among white-label “deal a day” providers is increasingly intense. At the same time, local media companies are beginning to verticalize their deal a days to differentiate themselves. Case in point is The Washington Post, which has rolled out…
ZipLocal, the U.S. independent directory publisher, has launched a new "hyper local" leads-based advertising model called Local Leads that taps into a distribution network featuring 18 properties and 80 billion monthly impressions, according to ZipLocal execs who briefed us last week.…
I just had the chance to catch up with mobile app developer Appcelerator and mobile analytics vendor FortiusOne, regarding a new partnership they've formed. Appcelerator is a heavyweight in the app production space, with an output of roughly 1,000 apps per…
Avvo, the Seattle-based vertical site that launched its lawyer ratings service in 2007, has now added doctor ratings, using the proceeds, in part, from a $10 million raise it did in March. In launching a doctors site, it goes head…
In case you missed them, here are a few headlines and links to recent posts on our Mobile Local Media blog. You can also subscribe to the RSS feed here, and the e-mail alert here. -- Eniro Announces Rights Issue -- Millennial: 19%…
Millennial Media is out with its monthly SMART report for September. Along with the standard data points of its ad network activity (i.e., platform breakdowns), a few other angles are included. Specifically it reveals interesting nuggets about the types of…
CityVoter, the provider of a “best of” platform for broadcasters, is now in 25 cities, working with key TV station groups such as Belo, McGraw-Hill and Tribune. The five-year-old, 12-person service, which is backed by Allen & Co., has gone…
Less than two months after bringing in a new CEO touted as an experienced hand in working out deals to improve a company's financial footing, the Nordics directory and search company Eniro has announced a rights issue worth SEK 2.5…
Local is the niche thing that has gone mainstream. All the evidence is clear with our ILM 2010 conference, which is taking place in Santa Clara, California, Dec. 7-9. In fact, ILM:10 is shaping up to be one of the…
Small businesses seeking to pick, choose and install Web applications for their Facebook Pages and Places can now easily do so with Appbistro, a new site that provides app makers an iTunes Store-like model (right down to the 70/30 revenue…
Google today announced a rather significant change to its local search results and ranking algorithms. Dubbed Place Search, this provides more detailed information about places that match your search query and location (inferred or explicit). This means a few things. First, it's the official…
Multiplied Media today announced that it will change its name to Poynt Corp. This brings the company and its branding closer to its flagship product. Poynt also continues to diversify as a broader mobile local search utility. This involves deeper…
As LBS and check-in services mature, a common theme here and elsewhere is a call to move beyond the social and game mechanics that have driven their early growth. This requires a shift toward a user "value exchange" grounded in…
AutoTrader.com is paying a reported $500 million to acquire the assets of Kelley Blue Book. The deal is expected to close by the end of 2010. On the surface, the acquisition of KBB is fairly straightforward. While AutoTrader provides its…
It's Yellow Pages earnings season again. AT&T is usually among the first out with its results, and the latest numbers show a worsening picture for its Advertising Solutions business, which includes print Yellow Pages and yp.com. The results are compounded by very…
The rollout of Facebook Places was supposed to spell certain doom for check-in companies such as Foursquare and GoWalla, and the whole check-in and location-based services infrastructure, right? But it hasn’t exactly happened that way, says DoubleDutch CEO Lawrence Coburn,…
I sat in on a breakout session this morning at SES Chicago entitled "Local 2.0: The Evolution of Local Search." Gregg Stewart from TMP division 15miles moderated, with two local SEO experts presenting, David Rodecker or Relevant Ads and Curtis R.…
A theme has emerged from many companies we've talked to lately; building tools to drive and influence consumer decisions at (or nearer to) the point of purchase. This isn't terribly new and of course is a function of the portability…
With more than 150 brands offering daily deals, and traditional media companies now building out their own deals platforms, the need for differentiation is apparent. LivingSocial, which according to compete.com boasts as many monthly unique visitors as Groupon, has acquired social adventure company…
