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Yearly Archives: 2010

Home 2010

Mark Your Calendar for Clean Out Your Computer Day

  • February 5, 2010
  • Mike Boland
  • Online/Interactive

If you're like me, your computer is weighed down with way too many files, e-mails and spyware. And if you're really like me, you don't have any time to do a system purge. Short of throwing a party whose theme…

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Gannett’s Planet Discover Launches FindItNow

  • February 4, 2010
  • Peter Krasilovsky
  • Newspapers, User-Generated Content, Yellow Pages, Internet

Gannett has always seemed to be a likely directory player. In fact, the world's largest newspaper publisher owns a small group of print directories. It also provides a white-labeled online directory product to its media properties. But as directories, search…

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All-Star Lineup at Marketplaces 2010, March 22-24, San Diego

  • February 4, 2010
  • Peter Krasilovsky
  • Conferences

Marketplaces 2010 takes place just seven weeks from now in San Diego (March 22-24). We are putting the finishing touches on the program, and have added MANY exciting new speakers in just the past few weeks. The event is totally…

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Monster Buys HotJobs From Yahoo

  • February 3, 2010
  • Peter Krasilovsky
  • Mergers & Acquisitions, Newspapers, Partnerships, Verticals, Yahoo!

Monster Worldwide has bought HotJobs from Yahoo for $225 million. It will also be in charge of Yahoo's recruitment content in North America for the next three years, bringing in perhaps another $100 million for the life of the deal…

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Pandora Shows More Interest in Local; Partners With AdReady

  • February 3, 2010
  • Mike Boland
  • Mobile

Back in September, we speculated some of the reasons why streaming audio service Pandora could be a natural fit for local advertising. Now the story unfolds, as ClickZ reports it has shown interest in doing just that. It is essentially…

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More Activity in ‘Visual Search': Microsoft and Scanbuy

  • February 3, 2010
  • Mike Boland
  • Mobile

Mobile visual search is something I like to consider an emerging field within an emerging field. It involves using the mobile device's camera as a search or sensory input (rather than typing). The thought is that it's fitting to the…

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Full Slate: Online Scheduling as ‘Deep Leads’

  • February 2, 2010
  • Peter Krasilovsky
  • Online/Interactive, SMBs, Verticals

In the quest to produce good leads, no stone goes unturned. In coming years, one of the best sources of leads may be online scheduling (or "appointment calendars"). Former YPG executive JP Lion is working on scheduling solutions with Maxipage.…

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Book Review: Ken Doctor’s ‘Newsonomics’

  • February 2, 2010
  • Peter Krasilovsky
  • News, online, Newspapers

The debate about the future of journalism reached the height of silliness last year when journalist turned banker Steven Rattner suggested that The New York Times be subsidized by the government like the BBC. But the economics of journalism has…

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BIA/Kelsey Analysis: Citysearch’s CityGrid ‘a Local Game Changer’

  • February 2, 2010
  • Matt Booth
  • Ad Sales, Ad Sales, National, City Guides, User-Generated Content

Citysearch officially rolled out its CityGrid publisher network this week. The network moves Citysearch away from an exclusive focus on its individual sites (“Citysearch.com,” “Insiderpages.com,” “Urbanspoon”). Instead, it works on a distributed basis with partners (i.e., "SuperPages") to marry local…

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Reply.com: Applying Leads, Performance to Key Verticals

  • February 1, 2010
  • Peter Krasilovsky
  • Classifieds, SMBs, Verticals, Yellow Pages, Print

Vertical businesses that have relied on Yellow Pages and newspapers and other classified channels aren’t always seeing the same performance-based results that they might expect in the Google age. But many of them also aren’t likely to become keyword experts,…

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R.H. Donnelley No More; Enter Dex One

  • February 1, 2010
  • Charles Laughlin
  • Financial Results, Funding, Online/Interactive, RH Donnelley, Yellow Pages, Print

Less than a month after its peer company Idearc Media emerged from bankruptcy with a new name (SuperMedia) and a new lease on life, R.H. Donnelley has done the same thing. Freshly out of bankruptcy and US$6 billion lighter on…

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Local Business Hot Spots: A Conversation With Convergent Mobile

  • February 1, 2010
  • Mike Boland
  • Mobile, Online/Interactive

The dial continues to be turned up on location based mobile marketing. While usage evolves and creates monetization opportunities, advertiser interest grows from secular and cyclical shifts. The latter will continue to improve as we emerge from recession. As for…

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Newspapers Partner With Allmenus.com for Online Food Orders

  • January 29, 2010
  • Peter Krasilovsky
  • Google, Newspapers, Shopping, online, Verticals, Yahoo!

Allmenus.com, the online ordering portal with 255,000 restaurant menus around the country and 3,500 online ordering relationships, will focus on specific local markets via a new partnership program that gives a portion of revenues to newspapers or other local promotional…

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More on the iPad: Will It Pop or Flop?

  • January 29, 2010
  • Mike Boland
  • Mobile, Online/Interactive, Predictions

As promised, here are the "day 2" thoughts on the fate of the iPad. Obviously, lots of talk about the device this week -- whether it's a viable device, whether it's a Kindle killer, etc. The former question is more…

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Center’d Focuses on Local’s ‘Content Overload’

  • January 28, 2010
  • Peter Krasilovsky
  • City Guides, User-Generated Content

Center’d started its mission in June 2008 like most city guides, albeit one largely aimed at women and planning. But over time, the local space has changed. And the site itself has refocused to meet “the missing pieces” in local.…

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Examiner.com Nears 30,000 Local Contributors

  • January 28, 2010
  • Peter Krasilovsky
  • Hyper-Local, User-Generated Content

Examiner.com, the Philip Anschutz-backed site that calls itself “the insider source for everything local,” says it is likely to pass 30,000 active contributors, or "Examiners,"  within days, and 85,000 by 2011. The current tally includes 1,234 active contributors in L.A.,…

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Berry Pens Deals With Yodle, Web.com

  • January 28, 2010
  • Charles Laughlin
  • Ad Sales, Advertising Networks, SEM, Yellow Pages, Internet, Yellow Pages, Print

The Berry Co. announced today new alliances with Yodle and Web.com that will add to the portfolio of online product and services Berry will offer its small-business customers. The deals are part of a new branded offering called Berry Leads…

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AT&T AS Posts Down 2009 Results, Builds Buzz Over Buzz.com

  • January 28, 2010
  • Charles Laughlin
  • AT&T, Financial Results, Online/Interactive, Yellow Pages, Internet, Yellow Pages, Print

AT&T released its full-year 2009 earnings today, and its Advertising Solutions unit, which includes print Yellow Pages and Yellowpages.com, posted total revenues of US$4.8 billion, a 12.6 percent decline. AT&T online directories unit Yellowpages.com grew 12.7 percent in Q4, compared…

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Millennial SMART Report: Portals & Directories Claim Top Mobile Spending

  • January 28, 2010
  • Mike Boland
  • Mobile, Online/Interactive

Mobile ad network Millennial Media is out with its latest monthly (December) Scorecard for Mobile Advertising Reach & Targeting (SMART). Most notable from the findings was that Entertainment was dethroned as the top mobile ad spending category by Portals &…

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Hello, iPad, We’ve Been Expecting You

  • January 27, 2010
  • Mike Boland
  • Mobile, Online/Interactive

Minutes ago, the fabled iPad was unveiled by Steve Jobs at Yerba Buena Gardens in San Francisco. An exciting moment: I'm at my desk constantly hitting refresh on the Engadget live blog coverage to get details. Though I've kept an open ear…

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