Yodle, the third-party SMB reseller, has now divided its business into “Yodle Sponsored” and “Yodle Organic.” The formation of the latter division, which has been live for a month with 150 clients, is a recognition that SMBs are increasingly relying…
I had the opportunity to speak with Brad Reynolds, CEO of Mongoose Metrics, a Cleveland, Ohio-based call measurement and conversion analytics company. Reynolds was quick to point out that it is not simply a call tracking company, but rather it…
The money is moving quickly into the third-party SMB reseller space. ReachLocal has applied for a $100 million IPO, which could go out this spring. In hopes of similar paydays, its rivals are raising hordes of cash. Yodle, for instance,…
Following a significant court decision, Yellow and White Pages content is not entitled to copyright protection in Australia. Assuming the case is upheld, any entity can legally copy the content from a Sensis directory, even to build a competitive local…
Canpages, the leading competitive directory publisher in Canada, appears to be making a play for the CanWest media properties, which would greatly expand and diversify Canpages' operations. According to a story this week in the Globe and Mail, Canpages is…
What if consumers could personalize the ads and content they see when they open utility sites such as Google, or portal sites such as Yahoo? That’s the idea behind Optini, a new 12-person company based in Utah that has developed…
I recently had the chance to talk to JiWire SVP of Marketing David Staas about a report the company released last quarter that uncovers worldwide Wi-Fi growth metrics. As we've written, JiWire serves ads on public Wi-Fi networks, which has…
Today I had the chance to talk with Crisp Wireless CEO Boris Fridman to get more color on the company's recent launch of its AdHesion product. In short, it's a new format for mobile web ad units that are more…
The new breed of content aggregators is among the biggest bets in online media. These companies are assembling content from hundreds of thousands of contributors, optimizing it on the search engines so it is easily found and syndicating it. Demand…
Yell, the U.K.'s largest directory publisher, announced today that it will move 100 percent of its print directories onto a compact print format by the end of June this year. Yell bills the announcement as the "biggest design revamp for…
Next month, BIA/Kelsey will hold its annual Marketplaces 2010 Conference in San Diego. As always, it will have a focus on evolving local online business models and vertical segmentation. Much of the attention throughout the conference will be on the…
A little over two months ago, OpenTable Senior Director of Consumer Marketing Scott Jampol told us that the company has served 1 million diners through its mobile products (apps and mobile Web). Now the company has announced the total has…
IAC’s ServiceMagic reported today that it saw a 51 percent boost in 4Q revenues, growing from $25.3 million in 2008 to $38.2 million in 2009. The boost was accompanied by 21 percent growth in the number of home and trade…
DataSphere, a hyperlocal enabler and sales agent for local media companies, says that Northwest TV and radio giant Fisher Communications has now sold more than 1,000 hyperlocal advertisers using Datasphere's neighborhood-specific content and sales system. The system is now in…
Mobile bar code integrations with traditional media seem to be coming at us faster and faster. The latest is Sports Illustrated's Swimsuit Issue. The annual institution of the sporting press hits newsstands today, filled with 2D bar codes that let…
The dial has been turned up lately on mobile location targeting -- within social media, local search, and advertising contexts. The latest news comes from mobile ad network MoVoxx, which has enhanced its location targeting with Useful Networks' PlaceWhere platform.…
Loopt continues to evolve from a location based social network to more of a local search utility. This comes during a general shift of market attention towards location based mobile apps and the commercial intent that can be inherent in…
Zvents, the events lister, is reporting 35 percent year over year growth with over eight million unique visitors, largely due to its powering events for 285 local media brands, including major newspapers and the NBC owned-and-operated TV stations. CEO Ethan…
Yelp has been on a roll, and is now reporting that it gets 29 million unique visitors a month. Given that, the company’s immediate challenge is to move beyond its core base of restaurant and shopping reviews and dive deep…
One of the success factors for apps joining the crowded fray (140,000 iPhone apps) is elegant melding with the hardware and general mobile "use case." This is contrasted with Web-based products that shove themselves onto a smaller screen. Bar code…
