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Yearly Archives: 2010

Home 2010

‘Yodle Organic’ Focuses on Boosting Search Rankings

  • February 16, 2010
  • Peter Krasilovsky
  • Ad Sales, Blogging, Google, Paid Search, SEM, SMBs, Social, User-Generated Content

Yodle, the third-party SMB reseller, has now divided its business into “Yodle Sponsored” and “Yodle Organic.” The formation of the latter division, which has been live for a month with 150 clients, is a recognition that SMBs are increasingly relying…

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Offline Conversion Tracking: A Conversation With Mongoose Metrics

  • February 16, 2010
  • Michael Taylor
  • Call Monetization, Contextual Advertising, General Marketing, Shopping, offline, Shopping, online, Verticals

I had the opportunity to speak with Brad Reynolds, CEO of Mongoose Metrics, a Cleveland, Ohio-based call measurement and conversion analytics company. Reynolds was quick to point out that it is not simply a call tracking company, but rather it…

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WebVisible Announces $20 Million Round

  • February 15, 2010
  • Peter Krasilovsky
  • Ad Sales, Advertising Networks, Devices, Funding

The money is moving quickly into the third-party SMB reseller space. ReachLocal has applied for a $100 million IPO, which could go out this spring. In hopes of similar paydays, its rivals are raising hordes of cash. Yodle, for instance,…

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Telstra, Sensis Lose Copyright Case, Appeal Possible

  • February 15, 2010
  • Charles Laughlin
  • International Markets, Online/Interactive, Yellow Pages

Following a significant court decision, Yellow and White Pages content is not entitled to copyright protection in Australia. Assuming the case is upheld, any entity can legally copy the content from a Sensis directory, even to build a competitive local…

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Canpages Looks to Expand; YPG Looks to Rebrand

  • February 14, 2010
  • Charles Laughlin
  • Newspapers, Online/Interactive, Yellow Pages

Canpages, the leading competitive directory publisher in Canada, appears to be making a play for the CanWest media properties, which would greatly expand and diversify Canpages' operations. According to a story this week in the Globe and Mail, Canpages is…

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Optini: Inserting Marketplace ‘Connectors’ on Popular Sites

  • February 12, 2010
  • Peter Krasilovsky
  • Advertising Networks, Google

What if consumers could personalize the ads and content they see when they open utility sites such as Google, or portal sites such as Yahoo? That’s the idea behind Optini, a new 12-person company based in Utah that has developed…

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Wi-Fi Network Growth: A Conversation With JiWire

  • February 12, 2010
  • Mike Boland
  • Mobile, Online/Interactive

I recently had the chance to talk to JiWire SVP of Marketing David Staas about a report the company released last quarter that uncovers worldwide Wi-Fi growth metrics. As we've written, JiWire serves ads on public Wi-Fi networks, which has…

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Evolving Mobile Ads: A Conversation with Crisp Wireless

  • February 11, 2010
  • Mike Boland
  • Mobile

Today I had the chance to talk with Crisp Wireless CEO Boris Fridman to get more color on the company's recent launch of its AdHesion product.  In short, it's a new format for mobile web ad units that are more…

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Associated Content: ‘Local Is a Differentiator’

  • February 11, 2010
  • Peter Krasilovsky
  • Google

The new breed of content aggregators is among the biggest bets in online media. These companies are assembling content from hundreds of thousands of contributors, optimizing it on the search engines so it is easily found and syndicating it. Demand…

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Yell Goes All In on Small Print Format

  • February 10, 2010
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Yellow Pages, Print

Yell, the U.K.'s largest directory publisher, announced today that it will move 100 percent of its print directories onto a compact print format by the end of June this year. Yell bills the announcement as the "biggest design revamp for…

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Marketplaces Conference: Mobile Sessions Slated

  • February 10, 2010
  • Mike Boland
  • Mobile, Online/Interactive

Next month, BIA/Kelsey will hold its annual Marketplaces 2010 Conference in San Diego. As always, it will have a focus on evolving local online business models and vertical segmentation. Much of the attention throughout the conference will be on the…

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OpenTable Goes Mobile, Part II: 2 Million Served

  • February 10, 2010
  • Mike Boland
  • Mobile, Online/Interactive

A little over two months ago, OpenTable Senior Director of Consumer Marketing Scott Jampol told us that the company has served 1 million diners through its mobile products (apps and mobile Web). Now the company has announced the total has…

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ServiceMagic Sees 21% Growth in Providers

  • February 9, 2010
  • Peter Krasilovsky
  • Financial Results, Online/Interactive, SMBs, Verticals

IAC’s ServiceMagic reported today that it saw a 51 percent boost in 4Q revenues, growing from $25.3 million in 2008 to $38.2 million in 2009. The boost was accompanied by 21 percent growth in the number of home and trade…

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Fisher Communications Lands 1,000 Hyperlocal Advertisers

  • February 9, 2010
  • Peter Krasilovsky
  • Ad Sales, Hyper-Local, Online/Interactive, Television, Local, Traditional Media

DataSphere, a hyperlocal enabler and sales agent for local media companies, says that Northwest TV and radio giant Fisher Communications has now sold more than 1,000 hyperlocal advertisers using Datasphere's neighborhood-specific content and sales system. The system is now in…

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SI’s Swimsuit Issue: Now With More Mobile

  • February 9, 2010
  • Mike Boland
  • Mobile, Online/Interactive

Mobile bar code integrations with traditional media seem to be coming at us faster and faster. The latest is Sports Illustrated's Swimsuit Issue. The annual institution of the sporting press hits newsstands today, filled with 2D bar codes that let…

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More Mobile Local Targeting From MoVoxx

  • February 9, 2010
  • Mike Boland
  • Mobile, Online/Interactive

The dial has been turned up lately on mobile location targeting  -- within social media, local search, and advertising contexts.  The latest news comes from mobile ad network MoVoxx, which has enhanced its location targeting with Useful Networks' PlaceWhere platform.…

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Loopt Goes Further Down the Local Path

  • February 9, 2010
  • Mike Boland
  • Mobile, Online/Interactive

Loopt continues to evolve from a location based social network to more of a local search utility. This comes during a general shift of market attention towards location based mobile apps and the commercial intent that can be inherent in…

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Zvents Sees 35% Growth; Touts Power of Newspaper Network

  • February 8, 2010
  • Peter Krasilovsky
  • Ad Sales, Ad Sales, National, Advertising Networks, City Guides, Microsoft, Newspapers, Shopping, offline, Television, Local

Zvents, the events lister, is reporting 35 percent year over year growth with over eight million unique visitors, largely due to its powering events for 285 local media brands, including  major newspapers and the NBC owned-and-operated TV stations. CEO Ethan…

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Yelp Reaching Out to Apartment Managers

  • February 5, 2010
  • Peter Krasilovsky
  • Social, User-Generated Content, Verticals

Yelp has been on a roll, and is now reporting that it gets 29 million unique visitors a month. Given that, the company’s immediate challenge is to move beyond its core base of restaurant and shopping reviews and dive deep…

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Siri Makes a Run at Mobile Local Uber-App

  • February 5, 2010
  • Mike Boland
  • Mobile

One of the success factors for apps joining the crowded fray (140,000 iPhone apps) is elegant melding with the hardware and general mobile "use case." This is contrasted with Web-based products that shove themselves onto a smaller screen. Bar code…

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