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Yearly Archives: 2010

Home 2010

CBS Local Launches Auto Portal With High Gear Media

  • March 16, 2010
  • Peter Krasilovsky
  • Television, Local, Verticals

CBS Local has launched an auto shopping guide on the Web site of WCCO-TV Minneapolis, using vertical content and services from High Gear Media, a Palo Alto, California-based auto specialist publisher launched two years ago by Daily Shopper founder Hesky…

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User View Wave 7 Survey Underscores Centrality of Internet in Shopping for Local Products and Services

  • March 15, 2010
  • Steve Marshall
  • Online/Interactive

We recently completed the latest BIA/Kelsey User View survey, Wave VII, our online consumer survey done in the first quarter each year. User View asks 1,000 online consumers that detailed questions about their use of various media for local shopping.…

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Goby.com: Search Engine Focuses on Local Events + Travel

  • March 15, 2010
  • Peter Krasilovsky
  • Google, Verticals

Events are a vertical that cuts across many segments: travel, retail, sports, entertainment, education, dining, culture and others. Major players include specialists such as Zvents, Eventful, Americantowns.com and Center’d. City sites such as Citysearch and Yelp are active in the…

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Love It or Hate It, Location Is Here to Stay

  • March 15, 2010
  • Mike Boland
  • Mobile, Online/Interactive

If you've been reading TechCrunch this week, you'll know (or be annoyed by repeated claims) that this year's SXSW conference will be all about location-based mobile apps. They've dubbed it the "location wars." Everyone is doing and thinking about location…

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Walsh Offers Nuanced Defense of Print on Fox

  • March 13, 2010
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Yellow Pages, Print

I finally got around to viewing Yellowbook CEO Joe Walsh's recent appearance on FoxBusinessNetwork. The line of questioning presumed the obsolescence of print, which Walsh certainly anticipated. He made a few assertions that one might expect -- that people still…

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Reflecting on the Future of Global Yellow Pages

  • March 12, 2010
  • Charles Laughlin
  • Conferences, Online/Interactive, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print

It's nearing the end of earnings season for the global Yellow Pages industry, and my program, The Kelsey Report, will soon issue a detailed roundup of 2009 results across all the companies that report publicly. In general, the news has…

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YPG Canada Joins the App Upgrade Club

  • March 12, 2010
  • Mike Boland
  • Mobile

The pace of innovation in mobile is swift. We have new supposed iPhone Killers every week, and mobile app stores are bursting with new and upgraded apps. In the mobile local world, aside from the flood of social LBS apps…

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LivingSocial Raises $30 Million, Goes Head-to-Head With Groupon

  • March 11, 2010
  • Peter Krasilovsky
  • Coupons/Deals, Funding

The “Flash e-commerce” space got hotter today, as Washington, D.C.-based LivingSocial announced a new $30 million round led by U.S. Venture Partners. Grotech Ventures and Revolution (Steve Case’s company) are also participating. The funding will be used to launch deal-a-day…

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Google Makes Good on 'Find It in Store' Promise

  • March 11, 2010
  • Mike Boland
  • Mobile

In its evolving product search efforts, Google has been dabbling in "find it in store" functionality over the years. This is a challenging area involving lots of moving parts and point of sale inventory data from retailers. Krillion, NearbyNow, Milo…

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Google Makes Good on ‘Find It in Store’ Promise

  • March 11, 2010
  • Mike Boland
  • Mobile

In its evolving product search efforts, Google has been dabbling in "find it in store" functionality over the years. This is a challenging area involving lots of moving parts and point of sale inventory data from retailers. Krillion, NearbyNow, Milo…

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MerchantCircle Index: Mixed Awareness Levels for Local Players

  • March 11, 2010
  • Peter Krasilovsky
  • SMBs

MerchantCircle’s Merchant Index tracks merchant confidence in the economy (low). But it also yields some unexpected “real world” insight into merchant awareness and use of their local online marketing options. The Index is based on 11,000+ e-mail respondents, so there…

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Bay Area News Project Envisions $12 Million Revenues

  • March 10, 2010
  • Peter Krasilovsky
  • Hyper-Local, News, online, Newspapers

Local news cooperatives are now in development in San Diego, Chicago, Hawaii and San Francisco. The latter, known as The Bay Area News Project, is building up with a $5 million investment from philanthropist Warren Hellman, who apparently thought it…

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Redbeacon Teams With BigTent, Adds ‘Friendly Advice’

  • March 10, 2010
  • Peter Krasilovsky
  • SMBs, Social, User-Generated Content, Verticals

Redbeacon, one of the new breed of social/local leads providers for SMBs, said it is now available throughout the entire Bay Area and teaming up with BigTent, a mega-moms network in the Bay Area with more than 100 local cells.…

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Mobile Social Networking: Don't Rule Out Google

  • March 10, 2010
  • Mike Boland
  • Mobile

Following the previous post about Facebook's potential to be a category killer in the quickly budding mobile LBS market, could Google do the same? Like Facebook, the question comes down to Google's sheer scale and installed base. It hasn't done…

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Mobile Social Networking: Don’t Rule Out Google

  • March 10, 2010
  • Mike Boland
  • Mobile

Following the previous post about Facebook's potential to be a category killer in the quickly budding mobile LBS market, could Google do the same? Like Facebook, the question comes down to Google's sheer scale and installed base. It hasn't done…

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Mobile Ad Network News: WHERE, Jumptap and Todacell

  • March 10, 2010
  • Mike Boland
  • Mobile, Online/Interactive

This week so far has seen a few notable news bits from the quickly evolving world of mobile ad networks. ULocate announced that it will extend its location targeted ad network to a small batch of third-party publishers. Known as…

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Facebook: The Sleeping Giant of LBS

  • March 9, 2010
  • Mike Boland
  • Location Targeting, Mobile, Online/Interactive, Social

Location-based services continue to roll out left and right. TechCrunch won't stop saying this year's South By Southwest conference will be all about location (except for this contrarian piece by Paul Carr). We mostly agree. But with all the start-ups…

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Local Mobile Coupons: Analog Analytics Pushes Publisher Solution

  • March 9, 2010
  • Peter Krasilovsky
  • Ad Sales, Coupons/Deals, Mobile, Newspapers, Traditional Media

Coupons are hot in a down economy, and printable online coupons -- and even mobile coupons -- are gaining share in the coupon business. But local SMBs aren’t always in on the game, as coupon sites frequently gravitate toward one-stop…

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Launching Our New Advisory Service for Local Broadcasting

  • March 9, 2010
  • Rick Ducey
  • Radio, Television, Local, Traditional Media, Video

Local radio and television stations are in various stages of extending the broadcasting business model from traditional over-the-air to an array of digital platforms. This allows both new inventory with different attributes to be sold and a critical revenue growth…

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Just-in-Time Mobile Coupon Promotions: A Conversation With Coupious

  • March 9, 2010
  • Michael Taylor
  • Ad Sales, Coupons/Deals, Hyper-Local, Location Targeting, Mobile, Online/Interactive, Shopping, offline

I had the opportunity to speak with Michael Pastko, CEO of Coupious a Boulder, Colorado-based mobile coupon platform. Coupious got its start when Pastko and his partner leveraged their experience at Purdue University to launch a Coupious iPhone application in…

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