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Yearly Archives: 2010

Home 2010

3L Acquires Pagenator, Offers Auto Fan Page Creation for SMBs

  • August 18, 2010
  • Charles Laughlin
  • Online/Interactive

The Swedish software company 3L System Group has acquired California-based Pagenator LLC, a company that has built software enabling the automatic production of social media fan pages at high volumes. This deal enables 3L to offer directory publishers the ability…

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3L Acquires Pagenator, Offers Auto Fan Page Creation for SMBs

  • August 17, 2010
  • Charles Laughlin
  • SMBs, Yellow Pages

The Swedish software company 3L System Group has acquired California-based Pagenator LLC, a company that has built software enabling the automatic production of social media fan pages at high volumes. This deal enables 3L to offer directory publishers the ability…

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AOL’s Patch Gives a Progress Report; The Implications for Hyperlocal

  • August 17, 2010
  • Peter Krasilovsky
  • Ad Sales, City Guides, News, online, Newspapers, Video, online, Yahoo!, Yellow Pages, Internet

AOL’s Patch gave a progress report today on its $50 million hyperlocal initiative. The site said it now has 100 hyperlocal sites, and will launch 400 more over the next six months. It also said it plans to hire at…

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Facebook Takes Over the Universe, By the Numbers

  • August 17, 2010
  • Mike Boland
  • Mobile, Online/Interactive

SiteImpulse's Website Monitoring Blog has produced a graphic (seen below) that mashes together all of the Facebook usage figures in one place. Though much of this is already publicly available, it's good to see it aggregated in one place. Two…

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What Hulu’s Potential IPO Means for Local Broadcasters

  • August 17, 2010
  • Jed Williams
  • IPTV, Television, Local, Video, Video, online

Even though Hulu CEO Jason Kilar calls his service "incremental and complementary" to cable, the online video hub's potential fall IPO is a testimony to the transition of TV across screens and the rapid growth of OTT (over-the-top) services. OTT delivers IP…

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The Week in Mobile: Posts From our MLM Blog

  • August 17, 2010
  • Mike Boland
  • Mobile

In case you missed them, here are a few headlines and links to recent posts on our Mobile Local Media blog. You can also subscribe to the RSS feed here, and the e-mail alert here. -- New Google Voice Search Announced (and 25%…

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AmIVisible’s Comparative ‘Visibility Reports’ for SMBs Seek to Fill in Gaps

  • August 16, 2010
  • Jed Williams
  • Listings Providers, Local, Online/Interactive, Reputation Management

SMBs are missing opportunities for lead generation across major search engines, national and local directories, and vertical channels.  But what if SMBs could receive “visibility reports” that show where their geographic and category gaps are?  That’s the concept behind Palore’s…

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Global Yellow Pages News Roundup

  • August 13, 2010
  • Jed Williams
  • Online/Interactive, Yellow Pages

Here is a summary of recent, noteworthy developments in the global Yellow Pages space: Following an industry trend, U.K.-based Yell has begun distribution of a truncated Yellow Pages directory in a three-pronged effort to save paper, reduce waste and meet…

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ShopCity Launches ‘City Managers’ Program

  • August 13, 2010
  • Peter Krasilovsky
  • Ad Sales, City Guides, Shopping, offline, SMBs

ShopCity, a storefront and marketing platform for SMBs, hopes to jumpstart its reach via a new “City Manager” program that allows local media partners to secure local URL rights owned by ShopCity (i.e., ShopMountainView.com) and market its services. City Managers,…

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GroupTabs: Check-Ins = Group Buying

  • August 13, 2010
  • Peter Krasilovsky
  • Mobile, Shopping, online, Social

Some people (like me) don’t like games. Game mechanics-driven “check in” media like Foursquare, GoWalla, Loopt and BrightKite mostly leave them cold. But what if check-ins triggered group buying discounts? That’s the concept behind GroupTabs, a new service launching in…

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Google TV Ads Extends Reach With DirecTV Partnership — Will SMBs Follow?

  • August 13, 2010
  • Jed Williams
  • Advertising Networks, Google, Online/Interactive, Video

With Google TV Ads' announced partnership to auction inventory across 11 national networks carried by DirecTV, the search giant begins to try to rebut skepticism about its ability to achieve significant reach. Now it must demonstrate the ability to generate…

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New Google Voice Search Announced (and 25% of Searches Are Voice)

  • August 12, 2010
  • Mike Boland
  • Mobile

Today at a press event at its San Francisco office, Google unveiled Voice Actions for Android, an evolved and more intuitive way to search for information on a mobile device. Of course this includes Web search, like Google's voice search on the…

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Foursquare Deals More Prevalent (and Snoop Jumps on Board)

  • August 12, 2010
  • Mike Boland
  • Mobile

Flush with new cash, Foursquare continues to upgrade its feature set. We've long said that game mechanics (scoring badges, mayorships, etc.) will lose novelty and a "value exchange" of monetary significance would have to develop. Foursquare agrees. Meanwhile, nearby specials…

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The DealMap Enhances Its Aggregated Deals Lineup With New iPhone Application

  • August 12, 2010
  • Jed Williams
  • Coupons/Deals

Center'd's The DealMap, which serves up more than 350,000 "live at any time deals" from over 150 daily deal and offer/coupon sources, has released an iPhone app that "mobilizes" the service's top features, including game mechanics, real-time discovery, crowdsourcing and…

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The DealMap Enhances Its Aggregated Deals Lineup With New iPhone Application

  • August 11, 2010
  • Jed Williams
  • Coupons/Deals, Mobile, Online/Interactive, Social, User-Generated Content

Center'd's The DealMap, which serves up more than 350,000 "live at any time deals" from over 150 daily deal and offer/coupon sources, has released an iPhone app that "mobilizes" the service's top features, including game mechanics, real-time discovery, crowdsourcing and…

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Yext: Full Steam Ahead

  • August 11, 2010
  • Michael Taylor
  • Ad Sales, Call Monetization, Conferences, Hyper-Local, Online/Interactive, Reputation Management, SEM, SMBs, Social

I had the opportunity to meet with Yext CEO Howard Lerman and President Brian Distelburger to talk about their recent product additions and approach to the SMB marketplace. What struck me as I entered their NYC loft-style office is the…

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Growing a Mobile Coupon Business: A Conversation With Shooger

  • August 11, 2010
  • Mike Boland
  • Mobile

Mobile local coupon player Shooger has come a long way since our last formal briefing, including an Android app to join iPhone, and a BlackBerry app on the way. It's also built its way up to 100,000 deals from 50,000…

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G5 Search Marketing Secures $15 Million From Volition Capital

  • August 10, 2010
  • Jed Williams
  • Call Monetization, Funding, Online/Interactive, SEM, SMBs, Verticals

G5 Search Marketing is poised to further leverage its growth in several high-yield verticals after announcing a $15 million investment from Volition Capital to close out its first round of financing. CEO Dan Hobin told BIA/Kelsey that the company plans…

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Medialets: Bringing Publishers and Brands Together on Mobile

  • August 10, 2010
  • Michael Taylor
  • Brand Marketing, Display Advertising

We had the opportunity to meet with Medialets CEO Eric Litman to understand its unique approach to deploying media rich mobile advertising. Medialets started out as a mobile ad network much like Feedburner but quickly realized that what mobile advertising…

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Allbritton’s TBD.com (and TBD TV) Launch in D.C.

  • August 9, 2010
  • Peter Krasilovsky
  • City Guides, Hyper-Local, News, online, Television, Local, Traditional Media, User-Generated Content

The latest attempt to make hyperlocal a sustainable reality came today with Allbritton Communications’ launch of TBD.com, a hyper metro site for the Washington, D.C., area. Allbritton, which has sunk “under $5 million” into the project to date, hopes it…

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