The location-based, check-in phenomenon that Foursquare, Gowalla, Loopt and now Facebook Places have popularized domestically is going global, and the Austrian social Yellow Pages community Tupalo wants to be the first mover as the virtual check-in line crosses the pond.…
In case you missed them, here are a few headlines and links to recent posts on our Mobile Local Media blog. You can also subscribe to the RSS feed here, and the e-mail alert here. -- Chitika: Mobile Local Queries See Higher CTRs…
Every once in a while we see affirmations of the general premise that mobile and local ads perform better than non-targeted equivalents (at the risk of sounding obvious). Mobile ad network Chitika has been measuring ad performance and releasing its…
A majority of the on-the-go crowd is open to sharing its location in exchange for relevant advertising. Men share their location more often than women. And couponing is still king, with check-ins playing catch-up. These are just a few of…
Ad agencies have never really been a major part of the world of local online advertising. Apart from some geotargeting for their national and regional clients, they haven’t paid much attention to the many opportunities in local (geotarget banners, local…
Last week, Vic Gundotra, Google's vice president of engineering, made a blog post announcing 100 million users a month for Google Maps for Mobile. In a fragmented, emergent mobile world, mapping is one area where there is a dominant leader. (Note…
Last week, Vic Gundotra, Google's vice president of engineering, made a blog post announcing 100 million users a month for Google Maps for Mobile. In a fragmented, emergent mobile world, mapping is one area where there is a dominant leader.…
AT&T Interactive has launched a substantial redesign of its YP.com online directory with the aim of making the site an easier and more compelling user experience, with a clear theme around supporting consumer lifestyles (hence its structure of Eat, Play,…
AT&T Interactive has launched a substantial redesign of its YP.com online directory with the aim of making the site an easier and more compelling user experience, with a clear theme around supporting consumer lifestyles (hence its structure of Eat, Play, Live). AT&T is…
As the demand for dependable call-tracking tools intensifies in the SMB marketplace, WebVisible -- the Irvine, California-based local online marketing provider -- has unveiled upgrades to its portfolio of services to enable more focused ad geotargeting and greater call-tracking capabilities for businesses.…
Classifieds haven’t been especially enhanced by mobile apps -- although it is nice to have them on the go when shopping for a car or a house. But Oodle keeps pushing the envelope with its effort to bring the world…
We had the opportunity to sit down with industry leader MediaTrust to understand the major changes in the in the performance marketing (pay-for-results) category and the challenges of developing a cost-per-lead (CPL) model. MediaTrust began as an affiliate marketing company,…
High school sports have been the centerpiece of many hyperlocal efforts. They bring to the table highly passionate fans, families and players in the hard-to-reach 12- to 17-year-old demo. But the economics of school-by-school efforts don’t always work, whether for…
The Australian directories company Sensis has released its full 2010 financial year results (ending June 30) and the results show the company is resilient, though print revenues are clearly coming under increasing pressure. The company generated A$2.1 billion in revenue…
Millennial Media is out with its July Mobile Mix report (highlights after the jump). The mobile ad network releases the report monthly, covering activity on its network. This most notably includes the mobile devices, operating systems and apps where it's…
As widely speculated over the past couple of days (even months), Facebook has officially turned on geolocation capability. This has come in the form of a new feature called "Places," announced today from a press event at its Palo Alto…
With 200+ deal-a-day sites and vendors, the only way to carve out a niche is to find dramatically different takes on group buying (i.e., focusing on verticals or integrating with other content). How about making your buys visible to your…
Depending on what you read, Apple's iAd program is either a revelation for national marketers or an inconvenience. The platform, which Steve Jobs announced in early April and which officially debuted July 1, aims to improve mobile advertising for businesses, publishers and…
Millennial Media is out with its July Mobile Mix report. The mobile ad network releases the report monthly, covering activity on its network. This most notably includes the mobile devices, operating systems and apps where it's seeing the most ad…
BIA/Kelsey is very excited to add Randy Wootton, Microsoft's VP of Global Search and Online Marketplace, to the slate of featured speakers at Directional Media Strategies 2010, which convenes in Dallas Sept. 14-16. Wootton will speak on the final day…
