Is leads-based selling the future of local online sales? Perhaps, but it could take many forms. The directory publisher Dex One revealed on this afternoon's panel "Leads-Based Sales: Salvation or False Hope?" that it will introduce what it calls "action-based…
In its latest evolutionary step away from a destination site (Citysearch) and into a full-service advertising network, CityGrid Media is debuting its private-label reseller program to give sales teams another touch point with local businesses by allowing them to sell CityGrid's advertising…
Today at DMS, an executive interview with VP of Channel Sales Lem Lloyd revealed Yahoo's strategy to better serve local search and display ads across its network. Lloyd heads up the famed Yahoo newspaper consortium, which arms local newspaper sales…
Here is the roundup of today's DMS coverage from our GYP blog. You can also keep up with the action over there, including RSS feeds and e-mail alerts. We'll be back tomorrow morning for the third and final day. --…
BIA/Kelsey's Charles Laughlin and Matt Booth moderated a panel at DMS ’10 in which Laughlin issued a series of five-year predictions for the Yellow pages industry -- some bold and others seemingly more inevitable -- and then solicited reaction from…
Today at DMS, an executive interview with Ken Ray, VP and CMO of AT&T Advertising Solutions, revealed some of the inner workings of the media giant and its technology roadmap. "When people ask me to explain AT&T, my answer is…
Guest moderator and BIA/Kelsey friend Andrew Shotland led a panel at DMS today on social media, and how online publishers in various traditional media are adopting it. To illustrate the popularity and gravitational pull of social media, he showed a…
For the many arguments discounting metro markets as non-fertile ground for directory publishers -- too big, too diverse, too tech-savvy -- Paul Plant (founder, Radicle Consulting and a former Yell sales and product development executive) and Isabelle Lascombe (marketing director,…
Yellow Pages publishers are facing an increasingly contentious battle against a restrictive opt-out measure being proposed by the Seattle city council. Yellow Pages Association President Neg Norton made a surprise appearance at DMS ’10 this morning on the panel "Distributing Directories in…
Moderator Peter Krasilovsky, Program Director for BIA/Kelsey’s Marketplaces advisory service, kicked off this panel on the explosive “deal a day” marketing phenomenon. Topics included the current state-of-the-art, and the likely evolutionary path of the daily deal format. Panelists were two…
Carey Bunks (group VP of mobile, European Directories), Mathias Schroeder (cofounder, Adaffix), Matt Myers (CMO, Shooger) and Ivan Braiker (CEO, Hipcricket) each offer distinct advertising products for SMBs in the mobile space. They are united, however, by a shared…
Mobile navigation provider TeleNav today announced a new trackable mobile ad metric that will better monetize its navigation products, and those it powers for mobile partners. We recently got a briefing of the new “drive-to rate,” which joins an evolving list…
Carey Bunks (group VP of mobile, European Directories), Mathias Schroeder (cofounder, Adaffix), Matt Myers (CMO, Shooger) and Ivan Braiker (CEO, Hipcricket) each offer distinct advertising products for SMBs in the mobile space. They are united, however, by a shared enthusiasm…
Many have hailed Apple's iPad as a salvation for publishers, and rapid adoption unequivocally certifies that it is indeed a "killer app." But what opportunities exist for Yellow Pages providers to marry their deep content and established brands with iPad's…
During a keynote interview on day one at DMS ’10, Yellow Pages Group (Canada) CMO Stephane Marceau embraced the discontinuous changes shaking his industry, specifically isolating vast opportunities in mobile and shopping deals for Yellow Pages providers. Mobile proliferation is…
In the afternoon session on “Ins and Outs of Reputation Management,” moderator Matt Booth kicked off with a definition of reputation management, which is a component of “e-mail reputation and presence management” (ERPM), one of the media categories forecast by…
Day 1 of DMS started with a lively presentation from Yext's Howard Lerman and the energy level never let up. Here is the roundup of coverage from our GYP blog. You can also keep up with the action over there,…
If you're here in Dallas for the DMS conference and you're an iPhone user, download our new app to check out all the event and hotel info. It's a useful app, which Appticity's Mark McCormack built for us. While you're…
Yext CEO Howard Lerman, in the first of several keynotes at BIA/Kelsey's DMS 2010 in Dallas, says that “dozens of winners” will emerge in the local marketplace. Noting how fast technology has swarmed around local marketing, “it is basically the Jetsons…
Zillow, after five years and $87 million raised, says it is now in the black for the first time, after focusing more on revenues. It also announced that Spencer Rascoff has been appointed CEO, replacing Expedia Founder Rich Barton, who…
