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Yearly Archives: 2010

Home 2010

The Week in Mobile: Posts From Our MLM Blog

  • October 1, 2010
  • Mike Boland
  • Mobile

In case you missed them, here are a few headlines and links to recent posts on our Mobile Local Media blog. You can also subscribe to the RSS feed here, and the e-mail alert here. -- Google’s New Link Shortener (and Secret QR…

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Google’s New Link Shortener (and Secret QR Code Generator)

  • September 30, 2010
  • Mike Boland
  • Mobile

Google is out with a new more widely accessible version of its link shortening tool at goo.gl. Like longstanding competitors bit.ly and Tiny URL, it will shorten any link to be used in various social networking and communications scenarios. It claims to…

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Mobilize ’10: PhoneTell Unearths Airline Customer Service Numbers (video)

  • September 30, 2010
  • Mike Boland
  • Mobile

PhoneTell cofounder Steve Larsen just took the stage at Mobilize to announce the coming of its iPhone and BlackBerry apps, and next week's opening of a series A funding round. BlackBerry will be out in the next few weeks and…

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Mobilize ’10: Geolocation for Hailing Cabs and Sky Gazing

  • September 30, 2010
  • Mike Boland
  • Mobile

I'm at GigaOm's Mobilize ’10 conference today, where Skyhook Wireless CEO Ted Morgan joined a procession of morning presentations to espouse the collision of mobile, social and local. Geolocation is clearly a hot area but not a new topic --…

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Google Mobile Ads Go Hyperlocal

  • September 29, 2010
  • Mike Boland
  • Google, Mobile

Surojit Chatterjee announced today on Google's Mobile Ads Blog that the company has launched a new format for hyperlocal mobile ads. After searching for a business, ads will now tell you how far the closest location is, indicated by both…

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Local All Stars Set for ILM 2010 in Silicon Valley (Dec. 7-9)

  • September 29, 2010
  • Peter Krasilovsky
  • Conferences

We’re excited to announce our initial round of speakers for Interactive Local Media 2010, which takes place Dec. 7-9 in Santa Clara, California -- the heart of Silicon Valley. For sure, the industry has seen some dynamic shifts this year…

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BIA/Kelsey Local Media Forecast: The Mobile Angle

  • September 29, 2010
  • Mike Boland
  • Forecasts, Mobile

In the local media forecast we just released, U.S. mobile local ad revenues are projected to grow from $213 million in 2009 to $2.02 billion in 2014, a compound annual growth rate of 57 percent. This is the location targeted…

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MobilePay Looks to Be the Anti George Costanza

  • September 28, 2010
  • Mike Boland
  • Mobile

Mobile payments have been a sticky area of development with lots of hurdles and moving parts. But once developed and adopted in earnest, the field has the potential to unlock all kinds of mobile commerce capabilities both online (e-commerce) and…

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Millennial Mobile Mix Report: Android Surge Continues; iPad On the Move

  • September 28, 2010
  • Jed Williams
  • Devices

Millennial Media -- the largest independent mobile ad network, reaching 63 million U.S. mobile Web users -- has published its August Mobile Mix report. The report covers impression activity and trends across its network, encompassing device hardware, operating system software…

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Tippr Claims No. 3 Rank in Deal-a-Day Space

  • September 28, 2010
  • Peter Krasilovsky
  • Coupons/Deals, Mobile, Online/Interactive

The deal-a-day marketplace is shaping up as a couple of leading brands in each market, some local media using white-label solutions and a healthy dose of aggregators repeating most or all the deals. Seeing to cut across much of the…

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Neighborhood Site NearSay Wants to Take a Bite Out of Big Apple Clutter

  • September 28, 2010
  • Jed Williams
  • Advertising Networks, Blogging, Coupons/Deals, Hyper-Local, Listings Providers, Local, News, online, Online/Interactive, Verticals

As "the media capital of the world," New York is rife with daily newspapers, high-culture magazines and lifestyle publications, yet Trevor Sumner says he had "no idea what was going on in my neighborhood. I couldn't even keep up with…

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HelloMetro: Neighborhood Relevancy Boosts Usage

  • September 27, 2010
  • Peter Krasilovsky
  • Hyper-Local, Mapping

Sorting content by neighborhoods and ZIP codes can boost usage considerably, as HelloMetro recently discovered. The 10-year-old city guide gets more than 6 million monthly unique visitors and has 1,500 local sites. In a case study published today, it said…

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‘Capital New York’ Readies Launch; Contemplates Discount Club Model

  • September 27, 2010
  • Peter Krasilovsky
  • Coupons/Deals, Hyper-Local

The concept of a local affinity club for like-minded members looking for deals is always out there, although it's never really been mastered. Now, in the wake of Groupon’s success, the club concept looks like a vertical take on group-buying…

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Fisher Multi-Platforms Buzz Brands for Convergent Opportunity

  • September 24, 2010
  • Jed Williams
  • Radio, Television, Local, Verticals, Video

At BIA/Kelsey's DSB ’10 conference, Fisher Communications CEO Colleen Brown emphasized that local broadcasters can utilize the "long tail" of content to create richer offerings and open new advertising channels. The Seattle-based media group already does this through clusters of hyperlocal community Web sites…

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Websplanet Pushes Tight Integration of Web Site Sales With YPs

  • September 24, 2010
  • Peter Krasilovsky
  • Online/Interactive

The market for SMB Web site building basically divides into do-it-yourself with a vendor that you select, or Web sites that are bundled with other marketing services. Pushing on the latter is Websplanet, a fast-growing 50-person company that is specifically…

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Las Vegas Sun Sees YP-Like Sales Via Personalized ‘Home News’

  • September 24, 2010
  • Peter Krasilovsky
  • Hyper-Local, Newspapers

The Las Vegas Sun is focusing on hyperlocal “Home News” neighborhood information that positions it for Yellow Pages-like sales, according to Sun President Brian Greenspun, who was speaking at a recent conference at the University of Las Vegas Nevada. Greenspun,…

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The Week in Mobile: Posts From Our MLM Blog

  • September 24, 2010
  • Mike Boland
  • Mobile

In case you missed them, here are a few headlines and links to recent posts on our Mobile Local Media blog. You can also subscribe to the RSS feed here, and the e-mail alert here. -- Evolving the Check-in: Deeper Integration With the…

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Evolving the Check-In: Deeper Integration With the Real World

  • September 23, 2010
  • Mike Boland
  • Brand Marketing, Mobile

We keep saying that media darlings like Foursquare and Gowalla will have to evolve beyond the game mechanics and check-ins that have driven their usage. Simply put, these drivers will lose novelty. Among other things, they'll need to develop an…

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Mixpo Refocuses on TV-Ad Based Marketers

  • September 23, 2010
  • Peter Krasilovsky
  • Ad Sales, Ad Sales, National, Video, online

The small-business market is always attractive to vendors in terms of volume, but many give up in frustration because of its fragmentation, low margins and high-service needs (and churn). Many of these vendors typically seek to move up the value…

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Mozilla Seabird: The Mobile Blue Sky

  • September 23, 2010
  • Mike Boland
  • Mobile

Mozilla Labs is out with a "concept phone." Like its cousin, the concept car, the phone doesn't exists but it's a futuristic glimpse of what we could see soon. This comes on the heels of lots of sector overlapping within the…

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