This afternoon's Mobile SuperForum kicked off with a review of our Mobile Local Forecast from BIA/Kelsey mobile guru Mike Boland, followed by insights from a collection of mobile industry leaders weighing in on everything from how extensively mobile is being…
At ILM:10, SB Nation CEO Jim Bankoff revealed that his fleet of brand-based online sports communities is now experimenting with high school sports through the launch of a Washington, D.C., trial site (part of DC.SBNation.com) that will "test if the model scales to…
Greg Gittrich, VP, digital media, and editor-in-chief, NBC Local Integrated Media, told ILM:10 attendees that with strong corporate support, NBC has extended a consistent voice and high-value content across platforms in a manner that develops a franchise in local markets.…
If the first two decades of the local Internet were primarily about on-boarding traffic, then CBS Local Digital Media President Ezra Kucharz foresees that the next decade will be about "opening doors to consumers, getting them the information they want,…
The big money in local looks to be in mobile, if ILM:10 panelists Kara Nortman, senior VP of publishing, CityGrid Media, and Dev Khare, VP, Venrock, have it right. Nortman said that mobile is consuming most of CityGrid's attention right…
Yelp CEO Jeremy Stoppelman, in his opening keynote at ILM:10, noted a general frustration with Google's apparent de-emphasis of Yelp's content, but said he sees major opportunity in mobile app access as a workaround of Google. Stoppelman showed an example…
The headlines about 2011 being "the year of local" are everywhere, and as the curtain lifted on ILM:10 (with a record 600+ local-focused attendees filling the master ballroom), BIA/Kelsey President Neal Polachek encouraged the audience that as more media ad spend tilts…
ZipLocal, the independent U.S. directory publisher with more than 300 print directories, is bolstering its digital suite through the integration of VendAsta's StepRep reputation management tool. VendAsta's white-label product will be available to ZipLocal's 110,000 advertising businesses, and soon thereafter,…
SEO companies are a dime a dozen. How do you stand out? How about guaranteeing a front page rank on major search engines to SMBs? That’s what Relevant Ads’ Local Splash has done. The fast-growing SEO company cofounded in 2006…
In case you missed them, here are a few headlines and links to posts over the past week from our Global Yellow Pages blog. You can also subscribe to the RSS feed here, and the e-mail alert here. Independent Publishers Texting for…
In what can only be described as preconference insanity, I've neglected my duty to blog daily items from the wide world of mobile media. Below are a few missed -- though notable -- items, some of which I'll circle back to…
EBay's e-commerce prowess is well-established. Now, it is making inroads into the nearly $1 trillion online-search-for-offline-purchase market with the acquisition of Milo, a shopping search engine that catalogs and categorizes real-time inventory at more than 50,000 stores (national retailers such as…
Fresh in the wake of reports that Google will spend at least $5.3 billion on Groupon, LivingSocial -- the Avis of deal a day -- has announced a $175 million investment from Amazon. It simultaneously announced an additional $8 million…
TBD.com, the Washington, D.C., hyperlocal news site branding the online operations of Allbritton Communication' WJLA-TV and Newschannel 8 under the TBD umbrella, is tabling its local ad network, citing limited advertiser interest. The site currently has agreements with more than…
Sixty-eight speakers have been briefed, the BIA/Kelsey moderators have done their research, the demos have been tested, 30 sponsors are in place, and we’re basically ready for a record-setting 600 attendees at ILM:10 in Silicon Valley next Tuesday through Thursday…
Mobile local search company WHERE has released a new iPhone app. After changing its name and reinventing itself as a mobile local ad network, this move returns attention to its own branded app. And fitting to the company's name, the…
