Comments on: The March ‘Beyond the Check-In’ Continues http://staging.blog.biakelsey.com/index.php/2010/11/22/the-march-beyond-the-check-in-continues-2/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Brian Hayashi http://staging.blog.biakelsey.com/index.php/2010/11/22/the-march-beyond-the-check-in-continues-2/comment-page-1/#comment-451664 Tue, 07 Dec 2010 22:18:32 +0000 http://blog.kelseygroup.com/mobile/?p=9052#comment-451664 Foursquare is working with grocery coupon giant Catalina Marketing on the Vons/Safeway programs to extend check-ins into the grocery aisle. Grocery stores are significant because they are the leaders in understanding how promotions influence spend and loyalty.

As a result, look to Foursquare to get scary-smart in 2012 and beyond at taking the same lessons to other retail segments. And, I would have to say that the combination of Foursquare/Catalina makes at least as much sense as a Google/Groupon ever did.

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