Placecast is announcing that its ShopAlerts platform will power location-based push marketing for O2 in the U.K. This is its first major carrier deal, joining existing deals with U.S. brands such as The North Face. Placecast (see past coverage) divides…
In what I'm starting to call bar code week, the latest is RedLaser's addition of QR codes to its existing UPC code scanning functionality. In a recent list of recommended mobile apps to scan QR codes, I left out RedLaser only because…
For iPromote CEO Michael Barr, "a picture is worth a thousand words." Now he's trying to convince third-party publishers, and the local clients they represent, that it's a no-brainer to serve keyword and location-based display ads alongside the text-based search ads…
