Comments on: Klein Out at SuperMedia, McDonald In as Interim CEO

By: CJ

CJ — Sat, 26 Feb 2011 02:09:58 +0000

I’m almost certain that a merger between Dex One and Supermedia will happen before the year is out. Both companies are gutting their operations staff, either doing away with the work completely or sending pre-press jobs to the same outfit in the Philippines: Acer. Once the back ends are aligned and all of the operations people done away with, all that would be left is consolidating the respective sales forces and the usual fallout at the top (reducing redundancies, etc.) Too many books chasing too few advertising dollars leads to consolidation, per basic economics. The YP industry isn’t exactly cutting edge tech either – phone book usage is only going to decline as phones get smarter and as high speed Internet service spreads to the hinterlands. I’d say it’s a sure thing at this poing.

By: Charles Laughlin

Charles Laughlin — Thu, 07 Oct 2010 23:47:44 +0000

Thanks for the comments. I think there are a few possibilities regarding mergers in the US market. Dex-SuperMedia seems the most obvious. It’s fair to say that problems don’t go away with a merger, but an improved cost structure may make addressing their challenges a little easier.

By: hans

hans — Thu, 07 Oct 2010 14:30:18 +0000

Mike, yes but this will give the new combined company a bit more time to prolong their business model mainly by cutting costs.

By: Mike Stewart

Mike Stewart — Wed, 06 Oct 2010 05:32:55 +0000

Doesn’t 2 bad companies combined just equal one really bad company?

By: hans

hans — Tue, 05 Oct 2010 23:57:39 +0000

I think a merger is a certainty with this appointment. This will enable the two companies to creat a short term gain of cost cutting.