In case you missed them, here are a few headlines and links to recent posts on our Mobile Local Media blog. You can also subscribe to the RSS feed here, and the e-mail alert here. -- Eniro Announces Rights Issue -- Millennial: 19%…
Millennial Media is out with its monthly SMART report for September. Along with the standard data points of its ad network activity (i.e., platform breakdowns), a few other angles are included. Specifically it reveals interesting nuggets about the types of…
CityVoter, the provider of a “best of” platform for broadcasters, is now in 25 cities, working with key TV station groups such as Belo, McGraw-Hill and Tribune. The five-year-old, 12-person service, which is backed by Allen & Co., has gone…
Less than two months after bringing in a new CEO touted as an experienced hand in working out deals to improve a company's financial footing, the Nordics directory and search company Eniro has announced a rights issue worth SEK 2.5…
Local is the niche thing that has gone mainstream. All the evidence is clear with our ILM 2010 conference, which is taking place in Santa Clara, California, Dec. 7-9. In fact, ILM:10 is shaping up to be one of the…
Small businesses seeking to pick, choose and install Web applications for their Facebook Pages and Places can now easily do so with Appbistro, a new site that provides app makers an iTunes Store-like model (right down to the 70/30 revenue…
Google today announced a rather significant change to its local search results and ranking algorithms. Dubbed Place Search, this provides more detailed information about places that match your search query and location (inferred or explicit). This means a few things. First, it's the official…
Multiplied Media today announced that it will change its name to Poynt Corp. This brings the company and its branding closer to its flagship product. Poynt also continues to diversify as a broader mobile local search utility. This involves deeper…
As LBS and check-in services mature, a common theme here and elsewhere is a call to move beyond the social and game mechanics that have driven their early growth. This requires a shift toward a user "value exchange" grounded in…
AutoTrader.com is paying a reported $500 million to acquire the assets of Kelley Blue Book. The deal is expected to close by the end of 2010. On the surface, the acquisition of KBB is fairly straightforward. While AutoTrader provides its…
It's Yellow Pages earnings season again. AT&T is usually among the first out with its results, and the latest numbers show a worsening picture for its Advertising Solutions business, which includes print Yellow Pages and yp.com. The results are compounded by very…
The rollout of Facebook Places was supposed to spell certain doom for check-in companies such as Foursquare and GoWalla, and the whole check-in and location-based services infrastructure, right? But it hasn’t exactly happened that way, says DoubleDutch CEO Lawrence Coburn,…
I sat in on a breakout session this morning at SES Chicago entitled "Local 2.0: The Evolution of Local Search." Gregg Stewart from TMP division 15miles moderated, with two local SEO experts presenting, David Rodecker or Relevant Ads and Curtis R.…
A theme has emerged from many companies we've talked to lately; building tools to drive and influence consumer decisions at (or nearer to) the point of purchase. This isn't terribly new and of course is a function of the portability…
With more than 150 brands offering daily deals, and traditional media companies now building out their own deals platforms, the need for differentiation is apparent. LivingSocial, which according to compete.com boasts as many monthly unique visitors as Groupon, has acquired social adventure company…
I am planning to attend an event next month in London called IYP Search Meet 2010, which is aimed at giving those in the Yellow Pages world in charge of making online directory products better an opportunity to share best…
With more than half of its 65 million users listening from portable devices, Internet streaming leader Pandora sees massive opportunity in mobile. In its latest move to tap that potential, the company is partnering with AdReady to introduce geo- and demo-targeted…
People question the future of ad agencies, given the evolution away from "Mad Men" big ideas to a multi-device, multi-access-type environment where they need more technology and idea implementation. At Bolo 2010 in Scottsdale today, Forrester analyst Shar VanBoskirk called…
The relationship between traditional advertising agencies and the local ecosystem consisting of local media and directory entities and their vendors has never been an important one. “Agencies” to local media have generally meant the Certified Marketing Reps who distribute and…
Mobile ads already show greater engagement than their online counterparts across several notable metrics, including brand awareness and purchase intent. Now, the latest research from mobile video ad network Rhythm demonstrates that mobile video ads are far stickier than online…
