AT&T Interactive has launched a substantial redesign of its YP.com online directory with the aim of making the site an easier and more compelling user experience, with a clear theme around supporting consumer lifestyles (hence its structure of Eat, Play,…
AT&T Interactive has launched a substantial redesign of its YP.com online directory with the aim of making the site an easier and more compelling user experience, with a clear theme around supporting consumer lifestyles (hence its structure of Eat, Play, Live). AT&T is…
As the demand for dependable call-tracking tools intensifies in the SMB marketplace, WebVisible -- the Irvine, California-based local online marketing provider -- has unveiled upgrades to its portfolio of services to enable more focused ad geotargeting and greater call-tracking capabilities for businesses.…
Classifieds haven’t been especially enhanced by mobile apps -- although it is nice to have them on the go when shopping for a car or a house. But Oodle keeps pushing the envelope with its effort to bring the world…
We had the opportunity to sit down with industry leader MediaTrust to understand the major changes in the in the performance marketing (pay-for-results) category and the challenges of developing a cost-per-lead (CPL) model. MediaTrust began as an affiliate marketing company,…
High school sports have been the centerpiece of many hyperlocal efforts. They bring to the table highly passionate fans, families and players in the hard-to-reach 12- to 17-year-old demo. But the economics of school-by-school efforts don’t always work, whether for…
The Australian directories company Sensis has released its full 2010 financial year results (ending June 30) and the results show the company is resilient, though print revenues are clearly coming under increasing pressure. The company generated A$2.1 billion in revenue…
Millennial Media is out with its July Mobile Mix report (highlights after the jump). The mobile ad network releases the report monthly, covering activity on its network. This most notably includes the mobile devices, operating systems and apps where it's…
As widely speculated over the past couple of days (even months), Facebook has officially turned on geolocation capability. This has come in the form of a new feature called "Places," announced today from a press event at its Palo Alto…
With 200+ deal-a-day sites and vendors, the only way to carve out a niche is to find dramatically different takes on group buying (i.e., focusing on verticals or integrating with other content). How about making your buys visible to your…
Depending on what you read, Apple's iAd program is either a revelation for national marketers or an inconvenience. The platform, which Steve Jobs announced in early April and which officially debuted July 1, aims to improve mobile advertising for businesses, publishers and…
Millennial Media is out with its July Mobile Mix report. The mobile ad network releases the report monthly, covering activity on its network. This most notably includes the mobile devices, operating systems and apps where it's seeing the most ad…
BIA/Kelsey is very excited to add Randy Wootton, Microsoft's VP of Global Search and Online Marketplace, to the slate of featured speakers at Directional Media Strategies 2010, which convenes in Dallas Sept. 14-16. Wootton will speak on the final day…
The Swedish software company 3L System Group has acquired California-based Pagenator LLC, a company that has built software enabling the automatic production of social media fan pages at high volumes. This deal enables 3L to offer directory publishers the ability…
The Swedish software company 3L System Group has acquired California-based Pagenator LLC, a company that has built software enabling the automatic production of social media fan pages at high volumes. This deal enables 3L to offer directory publishers the ability…
AOL’s Patch gave a progress report today on its $50 million hyperlocal initiative. The site said it now has 100 hyperlocal sites, and will launch 400 more over the next six months. It also said it plans to hire at…
SiteImpulse's Website Monitoring Blog has produced a graphic (seen below) that mashes together all of the Facebook usage figures in one place. Though much of this is already publicly available, it's good to see it aggregated in one place. Two…
Even though Hulu CEO Jason Kilar calls his service "incremental and complementary" to cable, the online video hub's potential fall IPO is a testimony to the transition of TV across screens and the rapid growth of OTT (over-the-top) services. OTT delivers IP…
In case you missed them, here are a few headlines and links to recent posts on our Mobile Local Media blog. You can also subscribe to the RSS feed here, and the e-mail alert here. -- New Google Voice Search Announced (and 25%…
SMBs are missing opportunities for lead generation across major search engines, national and local directories, and vertical channels. But what if SMBs could receive “visibility reports” that show where their geographic and category gaps are? That’s the concept behind Palore’s…
