Yellowbook Jumps Into Deal-a-Day Space
Today, Yellowbook is launching a group buying/deal-a-day product called Weforia.com in three of its markets — Boston, Phoenix and Ft. Myers, Florida. This makes Yellowbook the first U.S. Yellow Pages publishers to enter this space, which has become a local phenomenon thanks to the success of Groupon.
Yellowbook’s Mike Wilson told us this morning that the company is confident that the trial will be successful and will roll it out across the country, reaching at least a dozen markets by the end of the year. Wilson tells us adding markets will be relatively easy, since Yellowbook will already have sales and customer support assets in place in markets where it expands.
“All we will need to do is flip a switch,” he says