Tupalo’s Goal — Be First in the European Check-In Line
The location-based, check-in phenomenon that Foursquare, Gowalla, Loopt and now Facebook Places have popularized domestically is going global, and the Austrian social Yellow Pages community Tupalo wants to be the first mover as the virtual check-in line crosses the pond.
The Vienna-based company, a joint venture of HEROLD.at and European Directories that is operational in five European nations, features check-ins on its newly released iPhone app and various Web platforms. You’ve heard of badges. Perhaps you’re even a “super mayor” or “foodie.” Now Tupalo is crowning “Kaisers” for those with the most check-ins at a certain spot.