Comments on: MediaTrust: Leading the Way in Performance Marketing

By: Leila

Leila — Mon, 05 Jan 2015 23:51:13 +0000

I do not even know how I finished up right here, however I thought this
publish was great. I don’t understand who you’re however certainly you’re
going to a well-known blogger if you happen to aren’t already.
Cheers!

By: social media Optimization

social media Optimization — Fri, 19 Dec 2014 11:04:01 +0000

Thanks for finally talking about > BIA/Kelsey Local Media Watch – The Nexus of
All Things Local < Loved it!

By: John White

John White — Thu, 02 Oct 2014 16:21:44 +0000

арабский мир

By: Trip Foster

Trip Foster — Mon, 23 Aug 2010 15:54:32 +0000

JB-

Just to clarify Michael’s quote:

The point is that the dominant pricing model on the web is now performance pricing, not impression pricing. That trend will continue. From the IAB (http://www.iab.net/media/file/IAB-Ad-Revenue-Six-month-2009.pdf:

– Approximately 58 percent of 2009 second quarter revenues were priced on a performance basis, up from the 54 percent reported in the second quarter of 2008.
– Approximately 38 percent of 2009 second quarter revenues were priced on a CPM or impression basis, down from 42 percent in the second quarter of 2008.

Hope that clears up any confusion and headaches.

By: jb

jb — Fri, 20 Aug 2010 20:00:11 +0000

“As marketers continue to move away from impression based online models”

Really? I thought all of the big marketers were moving toward retargeting, and view through measurement, which is still an impression-based model. All of these experts making these huge, general pronouncements about what the whole industry is doing gives me a headache.