I’m reminded of the early days of MySpace — I believe they were about the same size when they rolled out the plan, and every employee was told to get the word out by any means possible. Since this predated spam – and because some of the founders had, um, experience in the business of unwanted email, MySpace was able to get bigger, faster than observers expected.

I believe too many companies are focusing on replicating Groupon’s functionality as much as possible while adding a few tweaks, and not looking at “what” Groupon did: take the online practice of pay-for-performance and apply it to sales leads and vouchers for real-world businesses.