The DealMap Enhances Its Aggregated Deals Lineup With New iPhone Application
Center’d’s The DealMap, which serves up more than 350,000 “live at any time deals” from over 150 daily deal and offer/coupon sources, has released an iPhone app that “mobilizes” the service’s top features, including game mechanics, real-time discovery, crowdsourcing and user-generated content.
The app, much like the Web site, utilizes a location-sensitive “relevance algorithm” to select salient deals for users across eight deal types and 10 business categories within a one-mile radius of their present ZIP code. CEO Jennifer Dulski told us that the equation behind the algorithm tabulates “location + price + sentiment + time” to equate with purchase intent.
Dulski says that where the app distinguishes itself from the online hub is in mobile’s real-time saving, sharing, and user-and-merchant-creation functionalitites. The platform offers a suite of standard sharing capacitites — Facebook, Twitter, e-mail — as well as the ability to save deals for later viewing and add deals from local business that are not advertised elsewhere, all of which closes the customer feedback loop.