http://staging.blog.biakelsey.com/index.php/2010/08/05/new-yellowbook-campaign-embraces-multiproduct-approach/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2010/08/05/new-yellowbook-campaign-embraces-multiproduct-approach/comment-page-1/#comment-451719 Tue, 10 Aug 2010 06:27:07 +0000 http://blog.kelseygroup.com/yellow-pages/?p=7928#comment-451719 What YB is asking for is a huge leap of faith from Main Street. I doubt that local YB reps have any interest in actually relationship selling or learning a new menu of offerings, either. All due respect, I don’t see how YB has the credibility to make this work, especially with their dubious history of customer service and today’s local ad market being so soft. Value-add is fine but you have to have a foot in the door and YB doesn’t have that kind of cred. Their reps are typically regarded as nuisances, not valued consultants. Also, let’s not lose sight of the fact that there already are other local providers with existing relationships in the same space. In a vacuum this might make sense, but I’d be shorting YELL if I were playing the market.

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