Both Seat Pagine Gialle and PagesJaunes Groupe are reportedly denying press reports that the French publisher has plans to acquired Italy's Seat. Seat PG's share price has risen today based on those reports, despite a broader market decline. The two…
Dex One and Yahoo have extended and expanded their long-term partnership to roughly double the geographic coverage of the existing distribution partnership. The arrangement essentially involves business profile pages sold by Dex being served up in Yahoo Local search results,…
Two freshly released viewer surveys underscore the fragmentation of the TV marketplace, the surging demand for online video and time shifting, and the changing consumer attitudes toward traditional, live television. The most recent Morpace Omnibus study reveals that while 52 percent of viewing is live…
Turkey Yellow Pages has launched a new service with partner vSplash that offers all Turkish businesses a Web page, domain registration, hosting and a mobile site, as well as geo-coding and a Google Analytics account, technical support and other services,…
Scanning the global Yellow Pages industry for noteworthy recent developments: Yell wants its customers to share videos of the "amazing things" that they can do with its economized Yellow Pages directory. The U.K.-based company calls this reformatting of its traditional…
MerchantCircle is joining the ranks of companies creating local and vertical content, including Demand Media, Associated Content, Examiner.com, AOL’s Seed and Patch, Perfect Market, Helium, Brafton Media and others. MerchantCircle’s new Local Content Studio is being led by Andy Halliday,…
Earlier this month, mobile video platform MobiTV released findings from its delivery of the 2010 FIFA World Cup suggesting that the larger the screen, the longer the time spent viewing. No surprise there, as total average minutes viewed for 5-inch screens…
You probably heard today that Google launched a voice dialing feature within Gmail. This isn't necessarily Google Voice (which is basically a call connection service), but rather a voice over IP client, akin to Skype, right within Gmail. The thing…
Today, Yellowbook is launching a group buying/deal-a-day product called Weforia.com in three of its markets -- Boston, Phoenix and Ft. Myers, Florida. This makes Yellowbook the first U.S. Yellow Pages publishers to enter this space, which has become a local…
Appointments are seen as the next frontier of e-commerce and advertising, as online and mobile-centric consumers increasingly look for the immediacy of booking electronically. The appointment space is a competitive one, however, as several companies jump on the opportunity --…
Followers of this blog (and of the mobile space) are well aware of the ongoing apps vs. mobile Web debate. In one corner sits Apple and an app-centric mobile universe. In the other is Google -- motivated by its core…
Today, Yellowbook is launching a group buying/deal-a-day product called Weforia.com in three of its markets -- Boston, Phoenix and Ft. Myers, Florida. This makes Yellowbook the first U.S. Yellow Pages publishers to enter this space, which has become a local…
The location-based, check-in phenomenon that Foursquare, Gowalla, Loopt and now Facebook Places have popularized domestically is going global, and the Austrian social Yellow Pages community Tupalo wants to be the first mover as the virtual check-in line crosses the pond. The Vienna-based…
The location-based, check-in phenomenon that Foursquare, Gowalla, Loopt and now Facebook Places have popularized domestically is going global, and the Austrian social Yellow Pages community Tupalo wants to be the first mover as the virtual check-in line crosses the pond.…
In case you missed them, here are a few headlines and links to recent posts on our Mobile Local Media blog. You can also subscribe to the RSS feed here, and the e-mail alert here. -- Chitika: Mobile Local Queries See Higher CTRs…
Every once in a while we see affirmations of the general premise that mobile and local ads perform better than non-targeted equivalents (at the risk of sounding obvious). Mobile ad network Chitika has been measuring ad performance and releasing its…
A majority of the on-the-go crowd is open to sharing its location in exchange for relevant advertising. Men share their location more often than women. And couponing is still king, with check-ins playing catch-up. These are just a few of…
Ad agencies have never really been a major part of the world of local online advertising. Apart from some geotargeting for their national and regional clients, they haven’t paid much attention to the many opportunities in local (geotarget banners, local…
Last week, Vic Gundotra, Google's vice president of engineering, made a blog post announcing 100 million users a month for Google Maps for Mobile. In a fragmented, emergent mobile world, mapping is one area where there is a dominant leader. (Note…
Last week, Vic Gundotra, Google's vice president of engineering, made a blog post announcing 100 million users a month for Google Maps for Mobile. In a fragmented, emergent mobile world, mapping is one area where there is a dominant leader.…
