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Monthly Archives: July 2010

Home 2010 July

YPG's Trader Acquires CanadianDriver.com

  • July 12, 2010
  • Neal Polachek
  • Verticals, Yellow Pages, Internet

YPG in Canada took yet another step outside its core Yellow Pages business this week with the acquisition of CanadianDriver.com, which will complement its Trader Corp. auto classifieds unit. CanadianDriver.com, which is dubbed "Canada's online auto magazine," is an 11-year-old…

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YPG’s Trader Acquires CanadianDriver.com

  • July 12, 2010
  • Neal Polachek
  • Verticals, Yellow Pages, Internet

YPG in Canada took yet another step outside its core Yellow Pages business this week with the acquisition of CanadianDriver.com, which will complement its Trader Corp. auto classifieds unit. CanadianDriver.com, which is dubbed "Canada's online auto magazine," is an 11-year-old…

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Zillow Extends Ties With Yahoo Real Estate; Will Power Listings

  • July 9, 2010
  • Peter Krasilovsky
  • Ad Sales, Ad Sales, National, Classifieds, Verticals

Zillow announced today that it will power Yahoo’s “for sale” listings, in much the same way that Cars.com powers Yahoo’s new and used cars listings. Zillow typically carries 4 million-plus listings. The announcement spearheads a slew of online real estate…

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Yellowbook Signs On to New Local Ad Exchange

  • July 9, 2010
  • Charles Laughlin
  • Advertising Networks, Online/Interactive, Yellow Pages

      Yellowbook had signed on to a new local ad exchange launched today by Chitika, an ad network established in 2003 that serves more than 2 billion monthly impressions across 80,000 Web sites. The core idea is to apply…

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Yellowbook Signs On to New Local Ad Exchange

  • July 9, 2010
  • Charles Laughlin
  • Advertising Networks, Mobile, Online/Interactive, Yellow Pages, Yellow Pages, Independent

Yellowbook had signed on to a new local ad exchange launched today by Chitika, an ad network established in 2003 that serves more than 2 billion monthly impressions across 80,000 Web sites. The core idea is to apply the ad…

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Perry Evans on Closely: 'The Social Graph' Is Overtaking E-Mail Marketing

  • July 8, 2010
  • Peter Krasilovsky
  • Coupons/Deals, Shopping, online, SMBs, Yellow Pages, Internet

Small businesses are gaining the ability to interact with customers anytime, as e-mail marketing gives way to “the social graph,” says local marketing pioneer Perry Evans, who is introducing Closely Inc., a new firm dedicated to helping SMBs leverage the…

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Perry Evans on Closely: ‘The Social Graph’ Is Overtaking E-Mail Marketing

  • July 8, 2010
  • Peter Krasilovsky
  • Coupons/Deals, Shopping, online, SMBs, Yellow Pages, Internet

Small businesses are gaining the ability to interact with customers anytime, as e-mail marketing gives way to “the social graph,” says local marketing pioneer Perry Evans, who is introducing Closely Inc., a new firm dedicated to helping SMBs leverage the…

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New Survey From Compete Demonstrates Growing Importance of Smartphones

  • July 8, 2010
  • Steve Marshall
  • Online/Interactive

The new Q1 2010 Smartphone Intelligence survey from Compete (a Kantar Media company) shows significant developments in the use of local search, social networking and gaming on smartphones. The quarterly study found that nearly one out of three smartphone users…

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New Survey From Compete Demonstrates Growing Importance of Smartphones

  • July 7, 2010
  • Steve Marshall
  • Online/Interactive

The new Q1 2010 Smartphone Intelligence survey from Compete (a Kantar Media company) shows significant developments in the use of local search, social networking and gaming on smartphones. The quarterly study found that nearly one out of three smartphone users…

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Social Features Boost Realestate.com.au Usage, Other Metrics

  • July 7, 2010
  • Peter Krasilovsky
  • Verticals

Realestate.com.au, the powerhouse Australian real estate vertical with more unique visitors than the next 19 competitors combined, has relaunched with a new social-oriented effort that also integrates more advanced search capabilities and personalization. The relaunch was done using a real…

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Local.com Refocuses on Site Redesign, SMB Accounts, Value Add Services

  • July 7, 2010
  • Peter Krasilovsky
  • Online/Interactive

During the past 16 months, Local.com has shifted away from an almost exclusive focus on monetizing Local.com traffic toward a more complex, three business approach. These include building up its network syndication and distribution business and, increasingly, small-business advertising and…

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Is the Windows Mobile 7 Hype for Real?

  • July 7, 2010
  • Tobias Dengel
  • Mobile, Online/Interactive

Microsoft’s struggles with mobile are no secret. Worldwide smartphone marketshare for its Windows Mobile OS is estimated to be about 2 percent (Admob, May 2010), and MSFT just discontinued the Kin phone, weeks after launch. It would be easy to…

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Motorola Announces Plan to Split Into Mobile and Enterprise Units

  • July 6, 2010
  • Peter Krasilovsky
  • Mobile

Motorola will split into “Motorola Mobility” and “Motorola Solutions Inc.” by early next year, according to a filing made July 1 with the SEC. The Mobility unit will include the mobile device and cable set-top box businesses, while Solutions will…

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Apple Zeroes In on iTV

  • July 6, 2010
  • Neal Polachek
  • Devices, Television, Local, Video, online

Some speculation (and new details) about Apple’s pending and well-expected reboot of Apple TV found its way last week into The New York Times just before the holiday break. My guess is that the new and obvious name will be…

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Yellowbook Launches Partnership With Adaffix

  • July 6, 2010
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

Today, Yellowbook is rolling out a partnership with European mobile app developer Adaffix similar to deals Adaffix has been launching in recent months across Europe. The app presents a clear monetization opportunity by suggesting three alternative businesses when the caller's…

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Yellowbook Launches Partnership With Adaffix

  • July 6, 2010
  • Charles Laughlin
  • Mobile, Yellow Pages, Yellow Pages, Independent

Today, Yellowbook is rolling out a partnership with European mobile app developer Adaffix similar to deals Adaffix has been launching in recent months across Europe. The app presents a clear monetization opportunity by suggesting three alternative businesses when the callers…

Read More→

Is the Windows Mobile 7 Hype for Real?

  • July 6, 2010
  • Tobias Dengel
  • Online/Interactive

Microsoft’s struggles with mobile are no secret. Worldwide smartphone marketshare for its Windows Mobile OS is estimated to be about 2 percent (Admob, May 2010), and MSFT just discontinued the Kin phone, weeks after launch. It would be easy to…

Read More→

The Week in Mobile: Posts From Our MLM Blog

  • July 2, 2010
  • Mike Boland
  • Mobile

In case you missed them, here are a few headlines and links to recent posts on our Mobile Local Media blog. You can also subscribe to the RSS feed here, and the e-mail alert here. -- Big Box, Still a Ways to Go…

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Google’s Purchase of ITA: New Focus on Vertical Metasearch?

  • July 2, 2010
  • Peter Krasilovsky
  • Shopping, online, Verticals

Google’s $700 million acquisition of ITA, a search leader in online flight reservations, doesn’t have a direct impact on local advertising and services. Its immediate impact is on rival metasearch-based travel solutions, especially Orbitz, which gets 40 percent of its…

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Groupon, McClatchy Team for Daily Deals in 28 Markets

  • July 1, 2010
  • Peter Krasilovsky
  • Ad Sales, City Guides, Coupons/Deals, Newspapers, Shopping, offline

Groupon announced today that it will work with McClatchy, the third-largest newspaper chain, in 28 McClatchy markets. The rollout begins this month in Sacramento and Kansas City. Other McClatchy markets will be added over the next several months, possibly including…

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