With a landscape of location services, loyalty companies, social media marketing apps, email marketers, and ad infinitum, we know the business owner is getting increasingly bombarded with novel technologies that often need a person and integration functionality to a POS or back-end CRM/accounting system.

Unfortunately, the majority of providers have neither – yet. So our company, http://www.fanminder.com is launching the needed “wrap-around” functionalities, systems, and people-processes to enable true scale.

I guess at the end of the day, one really needs to be in-market to see the challenges associated with large scale adoption. As much as I love the promise of check-ins, rewarding one mayor out of ten thousand customers with a free drink isn’t a loyalty program – yet.

Best,
Paul