Comments on: Google’s Purchase of ITA: New Focus on Vertical Metasearch? http://staging.blog.biakelsey.com/index.php/2010/07/02/googles-purchase-of-ita-new-focus-on-metasearch/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Peter Krasilovsky http://staging.blog.biakelsey.com/index.php/2010/07/02/googles-purchase-of-ita-new-focus-on-metasearch/comment-page-1/#comment-446860 Tue, 06 Jul 2010 15:41:09 +0000 http://blog.kelseygroup.com/?p=8115#comment-446860 Following up on our vertical metasearch theme, Paid Content notes that Google’s Marissa Mayer confirms that the company will dive deeper. While Google has a preference for “general tools for search,” there were “times where (to) really provide the best user experience, the most relevant results, we do need to have both a special set of data and/or a vertical interface that allows people to really express what they are looking for,” she says. Paid Content suggests that other verticals that may get a metasearch approach include shopping, travel, health, local, and entertainment.

http://paidcontent.org/article/419-what-search-verticals-will-google-target-next/#keep_reading

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