Introducing BIA/Kelsey's iPhone App
Today we’re announcing the availability of our new iPhone app. The app will let you read our content on the go, including posts from all of our blogs. In the near future, we hope to expand to additional platforms and also boost capabilities to include conference agendas and other things that are useful to on-the-go smartphone users in our growing “community.”
I’m also excited that this is a step forward in “eating our own dogfood,” as we continue to analyze the mobile space and its opportunities to deliver content. Working closely with our partner WillowTree Apps to create, submit and distribute the app, we’ve already gained valuable perspective on the app development process.
We’ll certainly use that knowledge in ongoing writings and briefings with emerging players in the mobile pace. In the meantime, I encourage you to download the app (iTunes link), and let us know what you think or how future versions can better serve you.
