PaperG, the “Flyerboard” provider of cheap self-serve ads on virtual bulletin boards, is moving up the value chain with the launch of “PlaceLocal.” The new insta-ad program builds ads around photos it finds on the Web or from its collection…
Yahoo is seeking to extend direct marketing budgets online via a new deal with DM giant Valassis, which claims 15,000 advertisers and reaches 114 million shoppers. The new effort adds another dimension to Yahoo’s local reachout, which currently focuses on…
DexOne CEO Dave Swanson will retire at the end of this month, ending a career of more than 25 years at the company (formerly known as R.H. Donnelley), including eight years at the helm as CEO. Here is a copy…
DexOne CEO Dave Swanson will retire at the end of this month, ending a career of more than 25 years at the company (formerly known as R.H. Donnelley), including eight years at the helm as CEO. Here is a copy…
DexOne CEO Dave Swanson will retire at the end of this month, ending a career of more than 25 years at the company (formerly known as R.H. Donnelley), including eight years at the helm as CEO. Here is a copy…
ReachLocal went public today, raising $54.6 million on the Nasdaq from the sale of 4.167 million shares at $13 each. The share price had been sharply cut from earlier hopes of $17 to $19 given pessimistic market conditions. But the…
The Digital Strategies for Broadcasting conference just wrapped up and it was a success by all measures. Lots of good sessions on how broadcasters are applying longstanding strengths toward new media and formats. In many ways it's similar to the…
For the past six months or so, Mark Canon, Yell’s head of online, has been looking to either buy or partner his company’s way into the recommendations and reviews space. As he put it, “At the center, our business is…
For the past six months or so, Mark Canon, Yell's head of online, has been looking to either buy or partner his company's way into the recommendations and reviews space. As he put it, "At the center, our business is…
Lisa Bishop at Gray Television took a few contrarian views when discussing mobile strategies, during an afternoon DSB session on “New Ad Revenues for New Times.” Taking issue with the app craze we’ve seen dominating the media world over the…
Yell Group's longtime CEO, John Condron, and CFO John Davis are planning to leave the company. Condron will retire in May 2011, while Davis plans to leave as soon as a successor is in place.The announcements weren't well received by…
European Directories, the private equity owned publisher of directories across Europe, is for sale, according to a report in the Financial Times (via Bloomberg). European Directories operates in Austria, the Czech Republic, Denmark, Finland, the Netherlands, Poland, Slovakia and Sweden.…
Yell Group's longtime CEO, John Condron, and CFO John Davis are planning to leave the company. Condron will retire in May 2011, while Davis plans to leave as soon as a successor is in place. The announcements weren't well received…
EveryCarListed, SuperMedia's auto vertical, will feature its dealer listings on the Oodle Network, which includes marketplaces on social media sites (Facebook, MySpace) as well as sites ranging from Walmart.com to Military.com. EveryCarListed advertisers will receive priority placements on the Oodle…
Colleen Brown, president and CEO of Fisher Communications, keynoted morning sessions at DSB 2010, arguing for a warmer embrace of new technologies that can unlock traditional TV broadcasters' core strengths. "Broadcasters have so many inherent strengths. In the barrage of…
While pundits point to online and mobile media as carving away local broadcast TV’s share, TVB President Steve Lanzano points out that online and mobile have actually worked to help local TV increase its consumption numbers. With the new age…
Groupon, the pioneering deal-a-day provider, has used some of the proceeds of its recent $135 million round to buy CityDeal, a European imitator that has launched in 80 markets in 16 countries. The cost of the deal has not been…
We see lots of innovation in some industries that inspires products in others. Often, this is a good thing: like the mobile device's geotargeting that's making its way to the desktop via location-aware browsers. But more often, this feature creep…
We've just posted the agenda for Directional Media Strategies 2010, our annual event focused on the global Yellow Pages industry. The event kicks off in Dallas on Sept. 14. The event's theme is "Yellow Pages and Beyond." To us, this…
Where (formerly uLocate) continues to redefine itself as a mobile local content and ad targeting play. Its latest move offers coupons and nearby specials to users who check in to places through its mobile app. According to today's release: When…
