Naturally I’ve been watching these LBS events unfold, and like most of us in this space, think it’s interesting and potentially transformational. What’s missing is the filtering. I’ve experimented with Twitter’s geotagging and have found the noise is overwhelming to the point where I can’t find any “signal”. The example of exploring new areas or getting tweets from local businesses is completely clouded by the inane tweets of others in the same geo.

How do I find just the local tweets that are meaningful to me? Especially on a mobile device. And within a reasonable amount of time? By the point where I’ve searched through the noise I’ve either walked through the block I’m interested in or I’m on my second cup of cup at the coffee shop I stopped at to get my Twitter bearings.

And imagine trying to do it in a vehicle?!

Oh, and my wife goes crazy when I have my head down in my iPhone while walking with her.

Lest I also get into the “geek” vs “normal” person debate on all this.

It’s all good but needs a ton of work to become meaningful to consumers and businesses alike.