http://staging.blog.biakelsey.com/index.php/2010/04/13/supermedia-merchantcircle-looking-for-answers/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 http://staging.blog.biakelsey.com/index.php/2010/04/13/supermedia-merchantcircle-looking-for-answers/comment-page-1/#comment-427006 Wed, 14 Apr 2010 16:50:27 +0000 http://blog.kelseygroup.com/?p=6847#comment-427006 Thanks for the comment. To your points, I think the idea is more about getting answers to questions like, “How do I evaluate an HVAC contractor?” than “What is the meaning of life?” Though I suspect you know this and are just being a tad snarky, which honestly, isn’t hard to do under cover of anonymity. I think companies like SuperMedia are damned if they try new things, and damned if they stick to their knitting. Bottom line, SuperMedia and its peer companies need to step it up substantially on both innovation and even more so on execution. I am seeing some recent signs of progress on these fronts, but it is impossible to say if it will be enough. Your snarkiness may well be justified. Or it may be what I suspect, a reflexive response to anything a directory publisher tries to do.

]]> http://staging.blog.biakelsey.com/index.php/2010/04/13/supermedia-merchantcircle-looking-for-answers/comment-page-1/#comment-426783 Wed, 14 Apr 2010 01:28:15 +0000 http://blog.kelseygroup.com/?p=6847#comment-426783 The content strategy to entice the Google spider is yesterdays newspapers. What are they thinking? O.K. everyone jump on Superpages to get the answer to the meaning of life. Remember when a press release was worth reading.

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