Comments on: Marketplaces 2010: Citysearch Goes Off the Grid

By: Michael Taylor

Michael Taylor — Fri, 26 Mar 2010 15:30:43 +0000

Dave thanks for your comment. We certainly are interested in how CityGrid will perform versus other lead channels, but it is still early days with not much traction or data yet in the marketplace. What we can say is that CityGrid is well positioned with the considerable resources IAC is investing, and in the quality of the network they have assembled thus far.

What ad networks have tended to ignore in the past has been a focus on building deep vertical channels rather than simply agregating a wide swath of sites based on traffic. If CityGrid can build a network that has specific content channels such as real estate, services, entertainment, weddings, etc. then it would be successful in developing an effective lead generation product because it would have very focused traffic with a greater potential of delviering high quality leads rather than just page views. Whether CityGrid can pull this off with their new strategy is yet to be seen. We certainly will be keeping our eyes on the development of CityGrid and will blog about our findings.

By: Dave Richards

Dave Richards — Thu, 25 Mar 2010 02:22:21 +0000

Is this a press release for iac? Come-on team Kelsey. At least ask some questions to force some real answers. Exactly how is citygrid delivering any better quality leads than other channels?

By: Frank

Frank — Wed, 24 Mar 2010 00:04:19 +0000

Our site has integrated with CityGrid to serve content. We love the content were able to provide with CityGrid. That said, the overall service does not seem very well managed. The developer forum hasn’t had a post in 4 weeks and the last post we made has been held in moderation for 3 weeks. I understand that it is still in Beta but so far I see a lot of potential but the execution seems a bit off for such a high visibility product.