To expand a little (if I may!)…we’re big fans of GroupOn, but feel it’s still a fundamentally “old media” model. That is, businesses have to buy placement into GroupOn’s audience. What we’re doing is taking a page from their playbook, but pushing this DOWN to the individual business and their own social network. At the end of the day, these are compatible models, but small businesses have joined Twitter and Facebook to build and leverage their OWN social network.

Hope this helps. We’re not at all head-to-head with GroupOn, we do feel group and live offers are about to reconstruct the local direct marketing space, and we’ll do this in parallel with GroupOn and their 50 or so clones!