Comments on: ADP Leaders Staunchly Defend Print Media http://staging.blog.biakelsey.com/index.php/2010/03/18/adp-leaders-stauchly-defend-print-media/ LOCAL MEDIA WATCH. The Nexus of All Things Local Mon, 01 Jun 2015 22:23:47 +0000 hourly 1 https://wordpress.org/?v=4.2.39 By: Charles Laughlin http://staging.blog.biakelsey.com/index.php/2010/03/18/adp-leaders-stauchly-defend-print-media/comment-page-1/#comment-419268 Fri, 19 Mar 2010 03:12:30 +0000 http://blog.kelseygroup.com/?p=6230#comment-419268 Fair point Mike. I think when you talk about print yellow pages, it is really two conversations — one about large markets and very different one about small markets. Question is when will the smaller markets start acting more like today’s big markets?

]]> By: Mike Stewart http://staging.blog.biakelsey.com/index.php/2010/03/18/adp-leaders-stauchly-defend-print-media/comment-page-1/#comment-419225 Thu, 18 Mar 2010 20:58:26 +0000 http://blog.kelseygroup.com/?p=6230#comment-419225 It is not dead. ADP is the organization that can keep it alive. Telco publishers all but abandoned rural markets that have very high print usage number. My guess is likely around 70+% in small hometowns. Urban markets are closer to 25% usage. It goes to show that chasing high margin profitable urban markets and not sticking to a rural distribution plan has created greater challenges from incumbent publishers like Dex One, SuperMedia (Verizon Yellow Pages) and AT&T.

I don’t see print growing in cities like Dallas, Houston, Austin, Tampa, Orlando, Atlanta etc….. yet Royse City, Dunn Tx, Wala Wala Washington, and countless other smaller markets are ripe for the taking.

You will see a big shift in print to hyper local directories! This is a fact!

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