Do you trust the information provided by Dee Jones and Scott Klein related to the results, direction, and excuses for performance at SuperMedia? Considering that they are currently asking consultants and managers in the Florida sales divisions to do “closed reporting” on revenue (decreases and cancels) to make up for losses, wouldn’t you think that investors are sick and tired of revenue reporting tricks from executives?

Also, if EveryCarListed.com receives 40% of the sites traffic from the tab on SuperPages.com, and Superpages.com is declining vs CitySearch/Yelp/YP.com and other sites, are his comments on the direction of EveryCarListed.com a bit too forward thinking? In order for his vertical to succeed, one would think that they need a new distribution model for the site?

Not trying to be critical or SuperMedia, but as a “10 year” former employee who has contacts with many sales insiders, I believe they are making terrible choices that will negatively impact future of the company and its profit sustainability.

The global economic decline was the original excuse from Dee Jones when Idearc first published results during the quarterly conference call. While other sites are increasing in traffic (CitySearch & Yelp.com), SuperPages.com is declining. How long til the “economic” excuse is no longer viable?

I have a strong feeling that with a fragmented print product due to saturation distribution, the incremental decline in ranking for SuperPages, and the continued attack on print usage from Mobile Search browsers, the “valley” that Dee Jones states SuperMedia is in will never end.

Cheers,
Mike Stewart