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	<title>Comments on: Foursquare TV Ad: A Step Closer to the Mainstream</title>
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	<description>LOCAL MEDIA WATCH. The Nexus of All Things Local</description>
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		<title>By: Abid Chaudhry</title>
		<link>http://staging.blog.biakelsey.com/index.php/2010/02/25/fouresquare-tv-ad-a-step-closer-to-mainstream/comment-page-1/#comment-413665</link>
		<dc:creator><![CDATA[Abid Chaudhry]]></dc:creator>
		<pubDate>Mon, 01 Mar 2010 16:28:28 +0000</pubDate>
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		<description><![CDATA[I still think this company is deep in the midst of the silicon valley effect.  They came out with a service that caught on with the same people who use yelp obsessively, but thats not indicative of a local win for them.  In order to really gain traction, I think they&#039;ll need to figure ot how to monetize non-restaurant small businesses, else face the future as a food/bar only service.  To win at local a company needs to have not just popularity, but a real life way to bring consumers to small businesses in a long term sustainable way.]]></description>
		<content:encoded><![CDATA[<p>I still think this company is deep in the midst of the silicon valley effect.  They came out with a service that caught on with the same people who use yelp obsessively, but thats not indicative of a local win for them.  In order to really gain traction, I think they&#8217;ll need to figure ot how to monetize non-restaurant small businesses, else face the future as a food/bar only service.  To win at local a company needs to have not just popularity, but a real life way to bring consumers to small businesses in a long term sustainable way.</p>
]]></content:encoded>
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		<title>By: Rich</title>
		<link>http://staging.blog.biakelsey.com/index.php/2010/02/25/fouresquare-tv-ad-a-step-closer-to-mainstream/comment-page-1/#comment-412784</link>
		<dc:creator><![CDATA[Rich]]></dc:creator>
		<pubDate>Fri, 26 Feb 2010 10:44:22 +0000</pubDate>
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		<description><![CDATA[Is this about basketball?]]></description>
		<content:encoded><![CDATA[<p>Is this about basketball?</p>
]]></content:encoded>
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		<title>By: Jay Cuthrell</title>
		<link>http://staging.blog.biakelsey.com/index.php/2010/02/25/fouresquare-tv-ad-a-step-closer-to-mainstream/comment-page-1/#comment-412620</link>
		<dc:creator><![CDATA[Jay Cuthrell]]></dc:creator>
		<pubDate>Thu, 25 Feb 2010 21:41:01 +0000</pubDate>
		<guid isPermaLink="false">http://blog.kelseygroup.com/?p=5806#comment-412620</guid>
		<description><![CDATA[I would like to be invited to the fouresquare beta?  You can help? OVER.]]></description>
		<content:encoded><![CDATA[<p>I would like to be invited to the fouresquare beta?  You can help? OVER.</p>
]]></content:encoded>
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		<title>By: Andrew Mager</title>
		<link>http://staging.blog.biakelsey.com/index.php/2010/02/25/fouresquare-tv-ad-a-step-closer-to-mainstream/comment-page-1/#comment-412611</link>
		<dc:creator><![CDATA[Andrew Mager]]></dc:creator>
		<pubDate>Thu, 25 Feb 2010 21:17:17 +0000</pubDate>
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		<description><![CDATA[What is fouresquare?]]></description>
		<content:encoded><![CDATA[<p>What is fouresquare?</p>
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